Tuesday, 5 August 2025: Woolworths is introducing two new celebration cakes designed to bring the "wow" factor of a boutique bakery creation directly to local supermarkets for Aussie families.
These finish-at-home decorated cakes are the latest additions to Woolworths’ dessert range, rolled out in response to growing shopper demand for both value and quality, offering creative celebration solutions for every occasion.
Now available in stores nationally, customers can try out:
Woolworths Leo the Lion Cake 900g ($30): A chocolate sponge, complete with buttercream and sprinkles, featuring decorations to easily finish the lion face at home.
Woolworths Yasmin the Unicorn Cake 900g ($30): A vanilla sponge base with smooth vanilla buttercream and sprinkles, including all unicorn decorations for a creative finish in your own kitchen.
Also joining the Woolworths bakery range this week are the:
Woolworths Party Pack Mudcake Slices 24 Pack Vanilla ($14), offering a hassle-free, pre-sliced solution. This new flavour compliments the current chocolate mud cake slices which are popular as a cake hacking option, or as a sharing pack.
Woolworths Chocolate Cake Cupcakes 12 pack ($8.25), building on the popularity of their vanilla counterparts, these cupcakes provide a convenient and rich cocoa treat for any gathering.
Laura McLeod, Category Manager at Woolworths Supermarkets, said: “We know how much families want to make kids' celebrations extra special while managing a budget. That’s why we’re so thrilled about our new celebration cakes like Leo the Lion and Yasmin the Unicorn – they bring all the fun and glamour of a custom creation, with super easy at-home finishing, making them a convenient choice for those 'wow' moments at any kids' party.
"A lot of thought has gone into delivering this level of design and quality, ensuring there's a fantastic cake for every celebration. Plus, for those who love getting creative without the baking hassle, or just need to feed a big crowd, our versatile mudcake slab is the ultimate all-rounder. After seeing the incredible appetite for our chocolate slab, we knew it was time to introduce a vanilla option for all our dedicated fans."
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