13 October 2025: Woolworths is unveiling a brand new range of ice creams inspired by some of Australia’s most loved bakery treats and desserts.
Scoops of iconic flavours will be available in the freezer aisle of supermarkets across the country from Wednesday 15 October. The collection of one-litre ice cream tubs includes:
Woolworths Mud Cake Ice Cream: A rich chocolate ice cream featuring real chunks of the iconic Woolies Chocolate Mud Cake, swirled with an indulgent chocolate fudge ripple.
Woolworths Lamington Ice Cream: A classic combination of raspberry ripple, coconut, and cocoa in a creamy ice cream base.
Woolworths Pavlova Ice Cream: A celebration of the Aussie classic, this ice cream features a white chocolate flavour, meringue pieces and passionfruit and mango ripple.
Woolworths expects its new nostalgic ice cream flavours will be a hit with shoppers as the weather warms up. The supermarket already sells over nine million tubs and multipacks of ice cream every month.
Madeleine Tapley, Woolworths’ Product Developer for Freezer (or ‘CIO’ - Chief Ice cream Officer) said: "When you think about some of the most popular Aussie desserts and treats - our famous mud cake, lamingtons and pavlovas are definitely up there. By mixing these iconic flavours with ice cream, we’re hoping to bring a sweet treat for everyone to enjoy as we head into summer.
“As well as leaning into these classic flavours, we decided to blend in some trendy flavour profiles like passionfruit to add another layer of flare and excitement. We've poured a lot of care into crafting this range so every scoop captures that perfect balance of taste and texture."
The new Woolworths bakery-inspired ice creams are made using fresh Australian dairy, and will be available in 1L tubs for RRP $6.50 each across Woolworths Supermarkets and Metro stores from this Wednesday.
ENDS
For further information or images, contact Woolworths Media: 02 8885 1033 or media@woolworths.com.au
