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Make healthier options more accessible and affordable for our customers to support them in achieving their health aspirations.

 

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Our approach

 

Importance to Woolworths Group

Obesity is now a leading risk factor for premature death and disease in Australia and New Zealand, making it essential to support our customers in making healthier choices. Health ranks alongside price and quality as a top priority when customers shop – making it a critical factor in purchasing decisions. As The Fresh Food People, we have both the scale and a shared responsibility to make healthier choices more accessible, affordable, and appealing.

 

Impact of prioritising this area

Good nutrition provides a significant foundation for both long-term physical and mental health. With our national footprint serving millions daily, we can drive meaningful change in how Australians and New Zealanders eat - improving health outcomes while strengthening customer trust and loyalty. By making healthier options more accessible and affordable, we support customers in achieving their health goals while building a more resilient, relevant business for the long term.

 

Healthier at Woolworths

To make it easier for customers to discover nutritious options, we have revised and expanded our evidence-based definition of "healthier" products. For our current Sustainability Plan, our definition has broadened to encompass all nutritious products as defined by the Australian or New Zealand Dietary Guidelines, and all discretionary products that achieve a Health Star Rating of 3.5 or higher.

 FY25
Proportion of total sales tonnage from healthier products (%)79.7%
Proportion of total sales tonnage from nutritious products (%)71.3%
Proportion of own brand* sales tonnage from healthier products (%)89.7%

Proportion of total sales tonnage from healthier products as of CY25: 80.1%

*Excludes exclusive brands which Woolworths does not develop.

 

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Our goal

Sustain >80%

Share of healthier products in customer baskets
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Our journey to date

With the completion of our five year Woolworths Group Sustainability Plan 2025, we reflect on the meaningful progress we’ve delivered including:

~100%

of intended own brand products display the Health Star Rating on pack

2,100 tonnes

of salt, sugar and saturated fat removed from our own brand products, between F21-F25

129 million

pieces of fruit for kids given away through our Free Fruit for Kids program across Australia and New Zealand between F21-F25
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Our initiatives

making own brand healthier

Making our own brands healthier

Learn more
making own brand healthier

Making our own brands healthier

inpiring and empowering next generation

Inspiring and empowering the next generation

Learn more
inpiring and empowering next generation

Inspiring and empowering the next generation

healthier inpiration and digital tools

Healthier inspirations and digital goals

Learn more
healthier inpiration and digital tools

Healthier inspirations and digital goals

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Our partnerships

ozharvest
wires
My Mahi
netball australia logo
cricket australia logo
Aus Olympics
Aus Paralympics
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Find out more

Woolworths Australia

Woolworths is committed to the health and wellbeing of Australian children.

As a member of the Australian Association of National Advertisers (AANA), Woolworths Supermarkets adheres to all AANA Codes including the Food and Beverages Advertising Code and the Children's Advertising Code. 

Woolworths Supermarkets Australia does not target children under 15 years of age in its advertising of food and/or beverage items that do not meet the Food Standards Australia Nutrient Profile Scoring Criterion (NPSC) as published by Food Standards Australia New Zealand.

Woolworths New Zealand

Woolworths New Zealand (WWNZ) is committed to complying with the Advertising Standards Authority (ASA) “Children’s Advertising Code” and companion “Food and Beverage Advertising Code.” WWNZ’s advertisements are targeted at the main household shopper, and the business does not target children under the age of 14 years in its advertising. WWNZ will exercise special care in its advertising, particularly concerning high sugar, high fat and high salt foods, where children are likely to see these advertisements.

In regards to online marketing, WWNZ does not advertise on any online channel that has a target audience demographic under the age of 14 years, and will not initiate or participate in any viral marketing or social media campaign targeted at children under the age of 14.

In 2021 Healthylife, Woolworths official health and wellness partner, was launched in Australia.

Their mission is to simplify the journey to better health for all Australians. Through expert-backed advice and innovative digital tools, Healthylife is making healthier living easier and more accessible than ever:

  • Expert-backed health advice: Healthylife’s team of experienced health professionals delivers evidence-based advice, ensuring that Aussies have access to comprehensive and reliable guidance on all aspects of wellness.

  • Online doctor consults: the range of telehealth services connects Aussies with an Australian registered doctor in as little as 15 minutes, 24/7, for a wide range of health issues, from routine check-ups to mental health support and chronic disease management. In F25 there were 7,500 telehealth appointment bookings in Australia.

  • Pharmacy: Aussies can order their prescriptions and medicines from the comfort of their own home via Healthylife Pharmacy, ensuring hassle-free access to essential healthcare products with free delivery on prescription orders.

  • Food Tracker: This free, world-first tool is making healthy eating easier for thousands of Aussies by assessing the balance of their grocery shopping compared to the Australian Dietary Guidelines. 

  • Curated health range: the range features carefully selected products that meet stringent quality standards and are backed by scientific research. From premium supplements to consciously-made personal care items, each product in Healthylife’s range is chosen for its effectiveness and safety.

  • Living Healthy Report: authored by the Healthylife Advisory Board, the annual Living Healthy Report provides an annual ‘pulse check’ on Australians’ health with report themes reflecting key health challenges and opportunities relevant to societal times to benefit Australians’ health. They shine a light on the key initiatives Healthylife and other businesses within Woolworths Group are driving together to help everyone live a healthy life.

We continue to collaborate with government and industry leaders across Australia and New Zealand on various health initiatives to support healthier choices for our customers.

Government and industry engagement

Woolworths is an active member of key committees and working groups focused on improving national nutrition and public health:

  • The Australian Government’s Healthy Food Partnership Executive Committee: Brings together government, public health, and the food industry to support healthy eating among Australians. 

  • PlusOne Serve Programme National Steering Committee: Works towards increasing vegetable consumption in Australia by one serve per person per day by 2030.

  • Consumer Goods Forum Coalition for Healthier Lives: An international collaboration supporting people globally in making healthier lifestyle and dietary choices.

Additionally, we actively engage in public health discussions with government on topics including: 

  • The National Obesity Strategy

  • Nutrition labelling

  • Health Star Rating

  • Product reformulation

  • Infant toddler nutrition

Trade partner engagement

In Australia, our Woolworths Supermarkets Trade Partner Sustainability Council drives engagement with our supplier network to improve the availability and access to healthier choices. Through the Council, we encourage suppliers to adopt the Health Star Rating on-pack and increase healthier choices through product innovation and reformulation.

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For progress against our goals, see our annual Reporting Suite.