• More than 130 new products lowered in price for at least six months, locking in savings for customers until 2026

  • Lower Shelf Price expanded to more than 800 products in total

  • Customers benefit from an average price reduction of 12.6%* across the whole Lower Shelf Price range

12 November 2025 – Woolworths is reaffirming its commitment to delivering dependable value for customers by extending its Lower Shelf Price initiative on more than 130 new products for at least six months^.

Since launching in May, Lower Shelf Price has grown to include approximately 800 everyday essentials and family favourites, with prices reduced by an average of 12.6%*. 

Overall, across the total basket of the new 130+ products added to Lower Shelf Price since August customers could save up to $289**.

Woolworths Group CEO, Amanda Bardwell, said: "Our customers have told us they want the everyday items in their shopping at prices they can rely on. That's why we have locked-in lower shelf prices on more than 800 items - including olive oil, cheese, tuna and rice.

“These are not temporary specials - it is a long-term commitment to give families the certainty they need when budgeting for their households.

“We are seeing a strong response from customers building their weekly shop around lower shelf price goods, with rising item sales of those on the program as well as very positive customer feedback about the value it’s delivering. We plan to continue expanding the range, and providing value that our shoppers can count on."   

Some of the new products on a Lower Shelf Price include:

  • Woolworths Spanish Extra Virgin Olive Oil 1L - was $18, now $15 (save 20% / $3)
  • Perfect Italiano Perfect Bakes 3 Cheeses Mix 150g - was $4.50, now $4 (save 12.5% / 50c)
  • Sunrice Microwave Family Packs varieties (Long Grain, Basmati, Brown, Fragrant Brown and Jasmine) 450g - was $4.50, now $3.95 (save 14% / 55c)
  • Jordan’s Chunky Nut Crispy Oat Clusters - was $9, now $7 (save 22% / $2)
  • Sorbent Soft & Strong 3 Ply Toilet Paper 20 pack - was $10.90, now $10 (save 9% / 90c)
  • John West Tuna 185g varieties (Springwater, Olive Oil and Chilli) - was $4, now $3.50 (save 14.3% / 50c)
  • Supercoat Dry Dogfood 6.7-7kg - was $36, now $27 (save 33.3% / $9)

Products included in Lower Shelf Price are still eligible for weekly specials, offering customers the opportunity for even greater savings.

Other ways customers can find great value at Woolworths include:

  • Saving 30 per cent on average by opting for Woolworths own brand products instead of similar branded products.
  • Shopping The Odd Bunch range, which offers another way to save at least 20 per cent on fruit and vegetables that are slightly odd, but still great quality.
  • Using Woolworths online tools including the Best Unit Price filter, which helps customers sort products by lowest unit price.
  • Scanning and boosting Everyday Rewards, with members collecting on average $150 of Everyday Rewards points every year.

Customers can view all products on Lower Shelf Price on the Woolworths website.

 

ENDS

For further information, contact Woolworths Media: 02 8885 1033 or media@woolworths.com.au

Editor Notes:

^From the date that product launched on Lower Shelf Price.

* Average shelf price reduction using the shelf price immediately prior to Lower Shelf Price compared to the new Lower Shelf Price across all 800+ products. 

** Total savings on the existing shelf price compared to the Lower Shelf Price if customers were to buy the total basket of all 130+ new products added to Lower Shelf Price from 20 August until 10 November 2025.