Monday 27 October 2025: Woolworths has teamed up once again with iconic bakery brand CinnabonⓇ to release a new limited edition Cinnabon Cake, available in stores and online from Wednesday 29 October. 

The perfect way to spice up morning and afternoon teas, or indulge in a simple sweet treat, the cake features a light sponge swirled with Cinnabon’s signature cinnamon spice and finished with a fluffy cream cheese frosting.

The delicious new treat follows the first collaboration between Cinnabon and Woolworths to create a unique Cinnabon Hot Cross Bun earlier this year.

The hot cross bun flew off shelves at Easter, with more than 300,000 packets sold across Australia in less than 10 weeks. 

“After the incredible response to our Cinnabon Hot Cross Buns, we were excited to work with Woolworths again on another irresistible creation,” said Dave Mikita, President of International and Retail Channels at GoTo Foods. 

“Our classic Cinnabon flavour has become a fan favourite in Australia, and we think customers will love this new take on a timeless treat.”

Donald Keith, Woolworths Bakery Merchandise Manager said: “If our customers loved our Cinnabon hot cross buns, then they are going to be delighted by this newest creation.

“It’s a simple, yet flavour-packed cake that celebrates the iconic flavour that has made Cinnabon such a global success. It’s a great example of how we aim to bring the best of the world’s trending flavours to Australia.

“We encourage customers to get in fast as the new limited edition Cinnabon Cake is expected to roll out the door as soon as it hits shelves.”

The Cinnabon Cake will be available for $10 for a limited time only in Woolworths Supermarkets and Metro stores from Wednesday 29 October.

ENDS

Cinnabon® and the Cinnabon logo are registered trademarks of Cinnabon Franchisor SPV LLC.

For further information, contact Woolworths Media: 02 8885 1033 or media@woolworths.com.au