72% of BIG W’s skincare, makeup and haircare range is available for under $25 in a move set to make on-trend beauty items more accessible for Aussie shoppers.
22 October 2025: A suite of viral cosmetic brands with more than 230 million likes collectively on TikTok have joined BIG W shelves in a move to meet the growing demand for affordable and accessible beauty products.
The addition of 420 new products from 22 new brands, means Australians can shop high quality and affordable cosmetic products for less, with 72% of its range available for under $25, of which one in two products are under $15. The move was shaped by how Australian consumers are engaging with brands on social media, with TikTok in particular fuelling demand for the new products in the range.
Part of the expansion includes the launch of BIG W’s first-ever own brand bath and body range, ‘Beauty Bar’. The collection features products like body butters, body scrubs, lip oils, and bubble baths for under $12, and bath bombs for $6, all infused with globally in-demand fragrances such as gourmand sticky date, jam donut, and vanilla honey.
BIG W’s Beauty Category Manager, Taylah Gahan said: “We’ve scoured the globe and kept a close eye on social media trends to bring the most buzz-worthy brands directly to our stores, giving Aussies a luxe-for-less shopping option. This includes the launch of our own brand ‘Beauty Bar’, which brings the latest viral scents to life in bath and body products our customers are looking for.
“This range revamp means it’s never been easier for Aussies to shop their favourite brands in one place, at prices that won’t break the bank. Not only have we refreshed our range, but we’re also enhancing our stores, to provide shoppers with a beauty shop within shop experience and great customer service in our BIG W stores.”
Amongst the new brands is a number of Australian founded businesses that are proudly supported by BIG W, including Skin Control and BOOST LAB. Additionally, Quick Faced and Quick Mist will be stocked in BIG W stores exclusively.
Quick Flick and Quick Faced Founder, Iris Smit said: “Partnering with BIG W to bring Quick Flick and Quick Faced exclusively to their shelves is a huge win for our customers. It means they can easily shop our ranges in stores they already know and love. With savvy shoppers like Gen Z looking for products that solve real problems without compromising on budget, we’re proud to deliver an innovative, high-quality range that makes on-trend beauty accessible to everyone.”
Skin Control Co-Founder, Michael Porter said: “The expansion of our range in BIG W means we can put more of Skin Control's high-quality, evidence-based acne and skin solutions directly into the hands of Australians. BIG W is the ultimate skincare destination where shoppers can easily discover the latest affordable TikTok-viral products, creating those little wins in their busy lives. Gen Z and Gen Alpha in particular are searching for our products on social media every day, so we can’t wait for them to discover the range in stores and online."
Additionally, with Korean Beauty rising in popularity online, BIG W is now stocking leading skincare brands Skin1004, Frudia, Some By Mi, and COSRX whose brand hashtag has over 2 Billion views on TikTok.
Products from the range expected to fly off shelves include the Hero Pimple Patches, Daise’s fragrance mists and the Skin Control Glazing Mask. The Skin Control Pimple Patch and Collagen Glass Mask, as well as the MCo Xtend Lash and Setting Spray currently top the beauty charts as BIG W’s best sellers.
The new range can be shopped in store or online.
ENDS
Further Background Information:
New Brands joining BIG W Shelves:
Quick Faced, Daise, Essence Cosmetics, Quick Mist, Frank Body, Pinky Goat Lashes, CosRX, Frudia, Skin 1004, Some By Mi, VT Cosmetics, Real Techniques, Boost Lab, Le Ger, Hero Cosmetics, Sundae for Kids, Quick Glow, Juicy Couture, Hismile Lip Care, St Moriz, Beauty Bar, Dr Paw Paw.
About BIG W
BIG W is one of Australia’s most loved brands and has been part of families lives for over 40 years. At BIG W, we put our customers at the heart of everything we do across our network of 179 stores nationally. We sell exclusive BIG W brands that are simply great quality at everyday low prices as well as feature leading international brands. Our customers can choose everything for their kids, home, themselves, for leisure and for their everyday life. Our team of over 19,000 members is located in Australia, Hong Kong and Bangladesh.
Media Contact
For further information, contact Woolworths Media: 02 8885 1033 or media@woolworths.com.au