3 December 2025: Leading fresh fruit and vegetable supplier Premier Fresh has been named Woolworths Trade Partner of the Year.
Eleven awards in total were presented by Woolworths overnight in Sydney to some of the country’s best known suppliers, as well as emerging brands.
Managing Director - Woolworths Retail, Annette Karantoni said: “Woolworths works with thousands of trade partners each and every day to provide close to 30,000 products for our customers.
“So many of them also go above and beyond when it comes to consistently showing us the best way to partner, demonstrating trust, driving product innovation and working with us to deliver great value for our customers.
“Our annual Trade Partner of the Year awards are about recognising the very best, and choosing our winners from dozens of nominees is never easy.
“The first thing our customers see when they enter our stores is our amazing, fresh fruit and vegetable display. This is core to who we are as the Fresh Food People, and it’s absolutely fitting that Premier Fresh has been named our Trade Partner of the Year.
“The Premier Fresh team is consistently delivering exceptional fruit and veg for our customers to enjoy all year-round, while setting the standard for the very best farming practices and strongly focused on ensuring a sustainable future in fresh produce.
“Investing in its grower portfolio and on-farm quality, the business has worked with Woolworths for over 50 years, and it is a partnership defined by driving shared outcomes through effective communication.”
Other supply partners recognised included Unilever, Queensland-based egg producer Sunny Queen Farms and Victoria-based confectioner Funday Natural Sweets.
Annette Karantoni said: “As our Large Grocery Trade Partner of the Year, Unilever delivers best in class when it comes to alignment and energy between our two businesses, always delivering exciting category innovation and exceptional event execution.”
Sunny Queen Farms has been recognised as another exceptional partner in the chilled, bakery and deli category.
“Eggs are a staple for Australian families, and in response to the deeply challenging Avian Influenza outbreaks, Sunny Queen Farms very quickly stepped up and went above and beyond to ensure supply continuity. Defined by incredible communication, transparency and agility, as well as a passion for quality, animal welfare and category growth, they are an indispensable trade partner for our business,” Annette said.
“Funday is our Small Grocery Trade Partner of the Year, and has done an incredible job in product innovation, developing great Health Star rated sweets that deliver on taste. Our partnership accelerated in 2025 with 10 exclusive lines that have driven strong sales growth, and the team partners so well with us across our entire business, from supply chain to field merchandising.”
Woolworths’ 2025 Supplier of the Year Awards recognised partners are:
Overall Trade Partner of the Year - Premier Fresh
Chilled, Bakery and Deli Trade Partner of the Year - Sunny Queen Farms
Fruit & Veg Trade Partner of the Year: Premier Fresh
New Product Launch of the Year (2) - Solo Energy, Gelato Messina
Own Brand Trade Partner of the Year - Simplot
Protein Trade Partner of the Year - Ingham's
Large Grocery Trade Partner of the Year - Unilever
Small Grocery Trade Partner of the Year - Funday
Merchandising Team of the Year - Lindt & Sprungli
Account Manager of the Year - Ross Bryant, Delroy Orchards
Woolworths Category Manager of the Year - Nic Hines (Fruit - Mango, Avocado, Banana)
For further information, contact Woolworths Media: 02 8885 1033 or media@woolworths.com.au
ENDS