3 December 2025: Woolworths is making its mark as a beauty destination with the exclusive launch of BOOIE Beauty, co-founded by Australian comedian and actor, Celeste Barber and business partner, Claire Greaves.

Launching this month, BOOIE Beauty will debut with 10 everyday makeup essentials from a BB Cream for glowy skin, a tubing mascara designed not to budge, and a lip gloss for delicious lips.

The launch forms part of the evolution of Woolworths’ beauty and skincare offering, with the supermarket now offering more than 115 brands ranging from make-up, skincare, beauty tools, nails, haircare and more. Over the past three years, cosmetics sales at Woolworths have grown by 50 per cent (1.5x).

BOOIE Beauty co-founder Celeste Barber says the brand is for people who want to feel great without the fuss.

“We conceptualised BOOIE as a brand for people who the beauty industry forgot about. For those who aren’t necessarily confident with makeup and who often feel totally overwhelmed by the abundance of choice, but still love makeup and would love to be included.

“It’s that sweet spot between simple and affordable while also being excellent quality.

“I wanted the brand to be as accessible as possible, and there's nothing more accessible than your local Woolies, where you can pick up something for dinner, bananas, tampons and now, BOOIE.”

Annette Karantoni, Managing Director of Woolworths Retail, said: "We’ve been listening to our customers who tell us they are looking for the convenience of buying on-trend new beauty products while they do their grocery shopping. The launch of BOOIE Beauty in our supermarkets is another step in helping them do that. 

"We’re proud to be supporting Celeste Barber and Claire Greaves - two Australians who have created a fantastic, high-quality brand that is fun and affordable.

“BOOIE is another step in the evolution of our beauty range, making it easier for customers to find exciting, great value products they love.”

The BOOIE Beauty lineup includes everything customers’ need for their beauty bag:

FACE + MULTI-PURPOSE

• Excellent BB Cream – Tinted BB Cream with SPF 30 (30ml) – $45
  • Ivory, Vanilla, Beige, Sand, Buff, Honey, Tan, Chestnut, Mocha
• Bloody Delicious – Hydrating Tinted Illuminator (40g) – $39
  • Cream, Champagne, Holiday, Coffee
• Bam! Bam! Bam! – Lip, Cheek and Eye Tint (8g) – $22
  • Red Wine, Rosé

EYES

• You’re Welcome Mascara – Tubing Mascara (5ml) – $31
  • Black
• Steady On – Eyeliner (0.25g) – $29
  • Black, Chocolate Brown
• Outside the Lines – Eyeshadow Stick (1.6g) – $31
  • Champagne, Latte, Rose Gold

EYEBROWS

• Bring Back the Bush – Eyebrow Tint & Gel Hold (3ml) – $21
  • Blonde, Medium Brown, Dark Brown, Grey
• Dot to Dot – Eyebrow Pencil (0.2g) – $28
  • Blonde, Medium Brown, Dark Brown, Grey

LIPS

• Where The Hell is My…? – Tinted Lip Balm (2.8g) – $28
  • Pearl, Nude, Rose, Coral Pink, Berry
• Pucker Up – Tinted Lip Gloss (6g) – $28
  • Clear, Shiraz, Caramel

BOOIE Beauty is now available in-store at Woolworths Supermarkets and Metro stores nationally and on woolworths.com.au from 3 December 2025.

ENDS

For further information or images, please contact Woolworths Media media@woolworths.com.au (02) 8885 1033

ABOUT BOOIE BEAUTY

We’re all for celebrating age defying skincare and beauty regimes that involve lengthy tutorials and twenty-six products. We also understand that you might want a really excellent, uncomplicated makeup routine that helps celebrate the best version of you. BOOIE Beauty, the brainchild of Celeste Barber, is a simple, easy to use makeup collection which puts the fun back in functional beauty.