30 September, 2022 – Aussie homes are set to sparkle with a smaller environmental impact this Christmas as BIG W and Woolworths announce that 100% of their Own Brand Christmas ranges will be glitter free. With families already preparing for the season ahead, this year’s offering features an extensive range of great value and on-trend festive essentials to help make Christmas a little more magical for customers.
Glitter is made of pieces of plastic so small that they are defined as microplastics - a single-use, and non-recyclable plastic that can have an impact on the environment. Aligned under the Woolworths Groups’ commitment, BIG W and Woolworths have removed glitter from their Own Brand Christmas items, including decorations, wrapping, cards and all the trimmings.
Woolworths supermarkets’ entire range of Christmas general merchandise will also be glitter free, as well as its Own Brand items. To add to this, both retailers will only be selling bon bons with plastic free prizes inside them in another switch to reduce environmental impact this Christmas.
Woolworths Group General Manager of Sustainability Transformation and Delivery, Liam Ward said: “We want to help create a better tomorrow, and this is a small but meaningful way we can help our customers deliver Christmas cheer without the impact glitter has on the environment.
“We know there’s more we can do and we’re working to reduce glitter across our entire range in Woolworths and BIG W. We’re also making changes to reduce plastic in its many other forms, with both Woolworths and BIG W removing reusable plastic shopping bags from checkouts nationwide by the end of June next year.”
BIG W’s Christmas range is starting to land in store and online from today, with Woolworths’ Christmas general merchandise range rolling out from early November.
BIG W’s Head of Commercial - Home & Everyday, Shane Carter says: “The decisions we make today can drive positive change and make a real difference for families. That’s why we are excited to bring customers a Christmas range that not only looks amazing but reduces microplastics in our environment. We are proud to have also removed an estimated 29 tonnes of plastics across Christmas products and packaging since 2019.
“At BIG W we know families will be looking more than ever this year to make every dollar stretch this Christmas, that’s why we’ve continued to deliver value and quality products across our Christmas Range to help bring more magic into homes this season, and for many more to come.”
BIG W has revealed four new decorating themes for the season – Island Beauty, Garden Tradition, Celestial Scandi and Fantastical Joy, with products starting from as little as $1. Whether planning for their very first Christmas, or for those wanting to refresh existing decorations, this year’s themes will help Aussie homes sparkle:
Island Beauty - Embraces a whimsical island mood with soft, light, and beachy tones ready to complement the natural timbers, linens and neutral colours throughout the home. Add a touch of this theme with the Wooden Christmas tree 46cm ($20) or a selection of Sea Creature ornaments (from $3 each) - including the Puffer Fish, Seahorse and Shell.
Garden Tradition - With the nostalgic Christmas lover in mind the range offers classic characters, pops of wood and greenery with a traditional colour scheme. Bring the magic outside with the Wooden Tree Sign ($12) or touch up the tree indoors with ornaments including the Koala, Car and Mushroom (from $3 each).
Celestial Scandi - A touch of casual sophistication this timeless collection builds on modern neutral hues, silver accents and washed gold to add a contemporary feel to your home this Christmas. The addition of the Moon Wreath ($15), Sequin Stars ($4), and Standing Reindeer Decoration ($12) creates an elegant, celestial sparkle to your Christmas decorations.
Fantastical Joy - Stand out and embrace the joy this Christmas with bright colours to enhance the happy and feel-good energy of the festive season. The Iridescent Tree Room Decoration ($12), gorgeous and fun Sequin Tree, Flamingo and Unicorn ornaments (from $4) tap into the magic of the season.
This year’s BIG W Christmas range features 24 Christmas trees, over one hundred Christmas ornaments starting at $1, 12 types of bon bons, over 30 Advent Calendars, 83 variations of Christmas lights and up to 50% of the Christmas range under $5.
BIG W and Woolworths are encouraging customers to get in early to avoid missing out. To help make it easier for families during a busy time of year, both retailers encourage customers to consider their free in store Pick up and Direct to Boot services this season.
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