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Find out how, where and why we collect your personal information when you’re shopping in our stores, online, or using our apps.

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Collecting your personal information


We collect personal information from you when you interact with us in person, online or over the phone. 

Sometimes we also collect your personal information from others, like our Everyday Rewards Partners or other trusted companies that help us run our business.

We aim to collect only the minimum information needed to provide our products and services to you.

To find out more about how Everyday Rewards manages your privacy, check out Privacy at Everyday Rewards.

Two employees working together to stock the shelf at the supermarket

When we collect your personal information

 
There are various times where we may collect information from you. For example, when you: 
  • Shop or browse with us in-store, online or via our apps

  • Call our Customer Service Centre     

  • Join and participate in our Everyday Rewards loyalty program

  • Use your Everyday Rewards card

  • Take part in competitions, promotions, testimonials, reviews, surveys or focus groups 

  • Purchase a gift card 

  • Use Everyday Mobile or Everyday Insurance from Woolworths, or Everyday Gifting from Everyday Rewards

A woman at the checkout serving a customer

Types of information we collect

 
Some of the information we collect about you can include your: 

  • Contact details, including your name, email address and phone number

  • Date of birth and gender

  • Delivery address and billing address 

  • Everyday Rewards membership number, how you earn and use your points

  • Orders and purchases, including what, when and how you’ve ordered (online or in-app)

  • Payment method and payment card

  • Gift card number and the corresponding PIN, the card balance and transaction history 

  • Online browsing behaviour on our websites and apps, including promotions you’ve activated and items you’ve added to your cart

  • Device type (like a smartphone or computer), device ID and location when you use wifi in our stores or use our websites and apps

We're required by law to check your age for certain items. This means we'll need to see ID (like a driver's licence) when you buy alcohol, tobacco, knives, or 18+ games.

Using your personal information

 
When you share your information with us, we use it to improve your shopping experience and to make our business and services even better for you. 
 

For example, we may use your personal information to: 

  • Get your order to you (e.g. deliver to the right address, let you know your order is ready for collection, manage any questions about your order)

  • Personalise your experience (e.g. help us understand your shopping preferences, show you content that is relevant on our websites and apps or other sites you use, send you offers and other communications by email)

  • Improve our services (working behind the scenes to understand how things are going, identify trends and improve our products, systems and services)
A woman at the checkout serving a customer

Making your experience more relevant

 

We use technology to help us learn what you like. This allows us to improve our service and, most importantly, show you offers and content you'll find interesting.

This is called personalisation. It simply means we tailor information and offers to your interests, so you see more of what you want and less of what you don't. For example, if you often buy toys from BIG W, we will let you know when our next Toy Sale is on.

Grouping offers to be more relevant

This is simply how we create offers for groups of people who shop in a similar way.

For example, if you often buy products like nappies or lunchbox snacks, we might put you in a group with other shoppers who buy similar things. This helps us send relevant specials (like a discount on nappies) to everyone in that group, so you see more offers you'll actually use.

Using technology to improve our services

We use modern tools (like AI) to help us understand general, "big picture" shopping patterns, both online and in-store.

This isn't about you individually. It's about helping us plan better, for example, knowing when to prepare for seasonal events or how to improve our product range for all our customers.