Woolworths Supermarkets is committed to making healthier easier for all Australians, and aims to inspire and empower the next generation through healthier products, engaging activities and ideas to help make healthier eating easier for families.
As a member of the Australian Association of National Advertisers (AANA), Woolworths Supermarkets adheres to all of the AANA Codes including the AANA Food & Beverages Code and the Marketing to Children's Code. These Codes outline protections for children through advertising, and ensures a high sense of social responsibility is maintained.
Woolworths Supermarkets Australia does not target children (under 14 years of age) in its advertising of food and/or beverage items that do not meet the Food Standards Australia Nutrient Profile Scoring Criterion (NPSC) as published by Food Standards Australia New Zealand, and are committed to the health and wellbeing of Australian kids.
This is coupled with a range of initiatives that promote healthier choices for children and families, including:
Delivering initiatives focused on the health of kids, including Free Fruit for Kids which is available in all Woolworths supermarkets across Australia, allowing children to enjoy a free piece of fruit when in store.
Changing our Woolworths Own Brand product packaging to ensure that by 2025, characters, graphics and activities that could be perceived as primarily appealing to children will only be used on healthier own brand product packaging.
Supporting and delivering programs or initiatives that:
Enable kids to engage and learn about where fresh food comes from, and making healthy eating choices, including our Fresh Food Kids Discovery Tours as well as supporting initiatives with our partners such as Life Education Australia, helping kids across Australia access nutrition education.
Together with Australian sports organisations and other partners, enable kids to stay active through involvement of grassroots sports programs e.g. Netball Australia, school sports programs or community initiatives.
For more information on these initiatives and more, please see the Fresh Food Kids section of our Woolworths Supermarket website.