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Our Purpose & Key Priorities

The world is constantly changing and Woolworths Group has evolved,  too. 

 

With a connected and unified purpose at its heart, our new Group identity showcases the impact Woolworths Group makes when we unite with a collective and genuine commitment to create a better tomorrow.

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The power of ‘We’

It’s an era of partnership, innovation and deep care for people, as well as inclusion, wellbeing and sustainability. Through all that, living our shared purpose has never been more important. 

 

We are Woolworths Group.

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F22 Strategic Priorities

 
  • Better together for a better tomorrow
  • Connect our customer experience for good food and more everyday
  • Reimagine our Food retail proposition
  • Activate Everyday for our customers
  • Grow Food into B2B customers & markets
  • Evolve our stores, supply and business platforms for the future