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Amanda Bardwell was appointed the Managing Director of WooliesX for the Woolworths Group in May 2017.  WooliesX includes Woolworths Digital, E-Commerce, Customer Loyalty and Customer Services.
Amanda started her retail career in Queensland working for a food retail franchise for five years before joining the Woolworths Group in 2001. During her time at Woolworths, Amanda has worked across both the Supermarket and Drinks businesses. Amanda has held positions in both general management and specialist senior executive roles across omni-channel retailing, e-commerce, marketing, buying, private label, and business development.
Amanda has an MBA from University of New South Wales and a Bachelor of Business from the University of Technology Queensland and is a member of Chief Executive Women.