Mike Tyquin joined Woolworths Group in April 2019 as Managing Director of Cartology, responsible for establishment and growth of the Group’s retail media business. In August 2025, Mike joined the Group Executive Committee with expanded responsibility to lead insights, media, and loyalty commercialisation across the Group.
Mike has over 25 years of experience in the media and advertising industry and held a number of executive roles at leading media businesses in Australia, New Zealand and South East Asia prior to joining Woolworths Group. Mike has extensive digital and data experience in the media and advertising domain to build large scale audience platforms powered by customer insights to enable impactful media solutions for FMCG and Everyday Needs brands.