This Privacy Policy outlines our personal information management practices, including how we collect, hold, secure, use and share your personal information. Specifically:

• the kinds of personal information we collect and hold
• how we collect and hold it
• the purposes for which we collect, hold and use it
• how we secure it
• how, and to whom, we share your personal information, including overseas, and why
• your right to access and correct it
• how you may contact us if you wish to make a complaint or enquire about privacy matters.

There are some matters to which this policy does not apply. Please refer to Section 15 below.

As defined by the Privacy Act 1988 (Cth), "personal information" means information or an opinion about an identified individual, or an individual who is reasonably identifiable:

(a)  whether the information or opinion is true or not; and

(b)  whether the information or opinion is recorded in a material form or not.

Any time we use the term “personal information” in this policy, we are referring to this legal definition of the term.

• your contact details including your name, email addresses, telephone numbers, residential and delivery addresses
• your loyalty card number
• an electronic copy of the written communication or voice recording of the conversation (we always let you know when your conversations with us will be recorded).

• your contact details¹
• date of birth and gender 
• payment card and transaction details 
• information about purchases for which you earn loyalty points as well as your use of those loyalty points.

• your contact details¹ and loyalty card number
• information about your orders and purchases, including what, how, and when you buy from us, how you paid for purchases (including payment card details and transaction details)
• we may ask for your ID, such as your driver’s licence, if you purchase alcohol or tobacco or other forms of identification so that you  can use certain services we provide 
• whether you have taken up or subscribed to any of our offerings such as clubs or loyalty programs, financial services products including insurance and credit cards or our apps
• information about your online browsing behaviour on our internet sites and apps, including promotions you activated, as well as items you have added to your carts
• information collected and held via our secure financial systems about the payment method  you use for your purchases from us
• like many websites, tracking technologies, such as "cookies", are used to obtain certain types of information such as application activities, current location of your device, type and version of your browser, your device ID and other device metrics when you visit our websites, apps or our trusted partners’ websites or apps (see Cookies Statement for details)
• information we collect via our apps on mobile devices or smart devices (e.g. smart watches), for example the current location of your device, type and version of your browser and, your device ID and other device metrics, as allowed by your device permissions.

• your contact details¹ and loyalty card number  
• whether you activated the promotion 
• the content of online communications with you, including competitions, promotions, feedback, reviews, ratings, comments and images included on any of our websites, apps or social media pages or any of our other digital services 
• an electronic copy of the written communication or voice recording of the conversation.

• your contact details¹ and loyalty card number for in-store services such as pick up, home delivery or special orders
• we may ask for your ID, such as your driver’s licence, if you purchase alcohol or tobacco 
• cameras (including security and smart cameras) may record footage and other data which may identify you
• your contact details¹ if security or team members are investigating whether you may have breached any store procedures or if you are injured in any one of our stores or are witness to an incident. 

• your contact details¹
• your gift card ‘Card Number’ and the corresponding ‘PIN’
• balance on the gift card and its transaction history.

• metadata generated through your usage (e.g. the date, time and duration of your communications), and information required for us to discharge our obligations relating to law enforcement under applicable laws in relation to telecommunications services that we provide. 
• your personal information when you activate or use a telecommunication service we provide, or when we are otherwise required by law to collect personal information about you. 

• our trusted partners to confirm your membership of the loyalty program, e.g. to convert Everyday Rewards points to your Qantas membership 
• information service providers to improve data quality e.g. we validate addresses with Australia Post to improve your delivery experience.
• financial services organisations for fraud prevention

¹ Your contact details including your name, email addresses, telephone numbers, residential and delivery addresses

For many of our services, you generally have the option not to give us your name and can use a pseudonym if you prefer.

We may need your real name and a valid ID for specific purposes or where we are required to ask by law.

• when you purchase a gift for others, 
• place an order on someone else’s behalf, or 
• when you open a Loyalty Program account on someone else’s behalf

Some of our products and services, like our insurance service, may require us to collect your "sensitive information" (which is defined in the Privacy Act and is a subset of 'personal information') from you or from other sources. Sensitive information is only obtained with your consent or in certain limited permitted situations.

Your personal information is important to us. We design our systems with your security and privacy in mind.

Any personal information we hold is generally stored electronically in computers or cloud systems operated by us or by our service providers. We implement a range of information security measures and encryption protocols when we handle your personal information to protect it from unauthorised access, loss, misuse or wrongful alteration. 

We may collect information from your current device using cookies or other technologies, including your online browsers or apps to protect your account security. See Section 3 for examples of what kinds of information we may collect. 

We use security measures such as physical and technical security access controls or other safeguards, information security technologies, policies, procedures and training programs to ensure the security of your personal information.

We protect your payment card details with encryption and hashing methods. Do not include your full card details when you communicate with us via email, SMS or chat messages. If we have to make a reference to your payment card number, we will only refer to the last four digits in any form of written communications.

• Personalisation: To identify your preferences, to recommend features, products, and services that may be of interest to you, and to personalise your experience with Woolworths.
• Communication: To send you offers and other communications that may be of interest to you. 
• Create and maintain your loyalty account: To capture and reward your shopping behaviour, and to provide customer support if needed.
• Investigation: To assist in responding to your complaints or enquiries and to undertake investigations.
• Fraud detection and security: To verify your identity and to detect fraud activities. We may conduct auditing and monitoring of transactions and financial engagement.
• Improve our services and customer experience: To analyse performance, improve our systems and improve the usability, functionality and effectiveness of our services.
• Analysis: To analyse your personal information in an anonymised and combined way when we communicate with you about your preferences; for example weekly personalised specials.

Your personal information is important to us and we are very focused on making sure it stays safe.

We use data, including personal information in some cases, to understand the preferences and shopping patterns of our customers and to produce other insights.

In most cases, we employ techniques such as grouping, combining and anonymising, so that we don’t need to use your personal information to understand those preferences or patterns, or to produce insights.

We may also share anonymised preferences and insights with our suppliers, partners and service providers to assist with the marketing of products and services, without revealing your personal information.

There are limited circumstances when we do need to share or use your personal information, such as:

• when you make a written request to share your information with a third party
• to related bodies of, or business units or brands within, Woolworths Group
• for fraud detection and security protection
• when legally required, including assisting with police investigations and where required by law enforcement agencies
• with third parties, such as partners, suppliers, or service providers, when we need their assistance in our day-to-day business operations or so we can work with them to provide services to you.

There are also limited circumstances in which we may share your personal information with third parties, such as:

• financial services organisations or specialised service providers for fraud detection (when we process your payments)
• print partners for direct mail and card fulfilment (when you register and order a loyalty card from us)
• those helping us to improve data quality, such as Australia Post (when you provide your address to us)
• expert data partners (in encrypted form) to provide us with insights (when you shop with us or when you join our loyalty programs)
• our partners, e.g. Qantas, to provide loyalty program membership information and to allocate points to you (when you choose to convert Everyday Rewards points to your Qantas membership)

When you register to hold an account or become a member of any Woolworths brand or program, we may send you commercial electronic messages and tailored advertising if you agree to let us do so. We may send you these messages via various channels and media (including by email, SMS, phone and mail, or via advertising on certain websites and social media), but only where you have opted in to receiving such electronic messages from that Woolworths brand or program in that channel.  

You can choose not to receive commercial electronic messages via a channel, by using the unsubscribe facility in any commercial electronic messages.  If you use the opt-out facility provided in a commercial electronic message, you will be unsubscribed from those commercial electronic messages which are sent to you because you are a member of the program or customer of that brand. 

Regardless of whether you opt-out of any or all commercial electronic messages, you will  still receive information we are required by law to provide to you or service based communications relating to your account or membership, including changes to the terms and conditions of that brand or program (for example, the Woolworths Online terms and conditions which set out the terms on which purchases can be made online), and/or our Collection Notice and Privacy Policy, account transactions or other important information relating to products or services you have purchased or signed-up for. 

It’s important to note that opting out of receiving commercial electronic messages from any one Woolworths Group brand or program will not withdraw your consent to receive messages from other Woolworths Group brands or programs. You may opt out of receiving commercial electronic messages from any other Woolworths Group brand or program, at any time, in accordance with the terms and conditions of that brand or program. 

If you would like more information about how we may, or may not, send you commercial electronic messages, including in relation to specific Woolworths Group brands or programs, please see the terms and conditions of each of those Woolworths Group brands or programs.

• Where we have made a business decision to engage with a trusted service provider to assist us with certain functions, including data storage, combining and analysing data and processing data. 
• For disclosures between our Group companies. Our main business locations are in Australia and New Zealand, but some of our Group companies may be based in other countries from time to time.
• When our business which collected your personal information is in a different country to your location.
• When our supply to you necessarily involves overseas disclosures. For example, a reinsurer of some of our insurance offerings uses computer systems in Switzerland and the United States to store insurance-related personal information.
• Where you are involved with public liability issues, we may share your personal information with our overseas insurer or other supplier of relevant services in the course of managing those issues.

You have a right to request access to the personal information we hold about you. You can access or correct your personal information on your online profile via your online account at any time.

However, before we provide you with access to your personal information we may require verification of proof of identity. There is no charge to submit a request to correct or access your personal information, however, we may charge a reasonable fee for giving access to your personal information if your request requires substantial effort on our part.

If you would like a copy of the personal information held by us about you, please contact Woolworths’ Privacy Officer using the details shown in Section 17 below.

If you believe that any of your personal information is inaccurate, out of date, incomplete, irrelevant or misleading, please contact our Privacy Officer. It is your right to have your personal information corrected.

If you would like to complain about a breach of the Australian Privacy Principles, you may contact our Privacy Officer. We may ask you to put your complaint in writing and to provide relevant details. We may discuss your complaint with our personnel and our service providers and others as appropriate.

We will respond to your complaint in a reasonable period of time (usually within 30 days).

If you disagree with our decision, you may refer your complaint to the Office of the Australian Information Commissioner (OAIC) (whose contact details are as set out here).  

There may be additional privacy notices and terms relevant to you depending on the nature of your dealings with us and on our particular businesses. There are additional privacy terms in our loyalty program and club membership terms and for use of our online sites, for example.

This policy does not apply to the personal information of our team members (employees and contractors) in their capacity as such.

This Privacy Policy is current from February 2021. We may change it periodically. If we propose to change this policy, we will display the proposed policy on www.woolworthsgroup.com.au at least 2 weeks before any change comes into effect.

More information about privacy law and privacy principles is available from the OAIC and from their website. The OAIC may be contacted using their contact details set out here.

What are cookies?

Why does Woolworths allow cookies to be used?​​

We allow cookies to be used for three reasons.

• assess marketing activities such as what promotions to send to you, when and how 
• send you tailored advertising about products and services that may interest you. You may receive tailored advertising on the websites you visit in the form of banner advertising, or on the social media platforms you use 
• measure the effectiveness of promotions. 

Types of cookies used by Woolworths

• Essential website cookies: These cookies are needed to provide you with services available through our websites and to use some of their features, such as access to secure areas, maintain your security and privacy against potential risks and fraud activities to enable us to tailor our menu to your location. Because these cookies are strictly necessary to deliver the websites to you, the websites might become inaccessible if you block those cookies.
• Performance and functionality cookies: These cookies enhance the performance and functionality of our websites. While not essential, certain functionality like videos and product recommendations may become unavailable without them.
• Analytics and customisation cookies: These cookies collect information that is used either in aggregate form to help us understand how our websites are being used or how effective our marketing campaigns are, or to help us customise our websites for you.
• Advertising cookies: These cookies are used to make advertising messages more relevant to you.  They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.
• Social networking cookies: These cookies are used to enable you to share pages and content that you find interesting on our websites through third party social networking and other websites.  These cookies may also be used for advertising purposes too.

• You can change the settings on the software your device uses to access the internet (e.g. your browser settings). For example, depending on which browser your device uses, you may be able to disable certain third party cookies. If you do disable these cookies, you may find that the websites you intend to visit are not accessible or have only limited functionality.
• You can also control the extent to which you receive tailored advertising facilitated by cookies by changing your settings on the websites on which you receive tailored advertising. For example, you can disable tailored advertising on social media sites like Facebook by changing the settings on your account.

• Stay smart online – all about cookies and your privacy; 
• Office of the Australian Information Commissioner's fact sheet on targeted advertising.