When you choose to share your personal information with us, we’ll put it to work to give you more of what you want and less of what you don’t.
We’ll use data to create more relevant products, services, marketing offers and communication that all come together to help make your life easier.
When you choose to share your personal information with us, we’ll put it to work to give you more of what you want and less of what you don’t.
We’ll use data to create more relevant products, services, marketing offers and communication that all come together to help make your life easier.
We want you to understand what we do and why we do it, so we’ll make privacy as simple as possible.
You’ll find everything you need to know in straightforward language, helping you to make informed choices.
We want you to understand what we do and why we do it, so we’ll make privacy as simple as possible.
You’ll find everything you need to know in straightforward language, helping you to make informed choices.
It’s a privilege to work with your personal information and we owe it to you to keep it safe and secure. That’s why we invest in industry-leading policies, practices and systems, and work only with partners we trust.
It’s a privilege to work with your personal information and we owe it to you to keep it safe and secure. That’s why we invest in industry-leading policies, practices and systems, and work only with partners we trust.
We’ll put you in the driving seat with easy-to-use tools and clear choices.
We’ll make it easy to access what we know about you and to opt-in or opt-out, including from personalisation.
We’ll put you in the driving seat with easy-to-use tools and clear choices.
We’ll make it easy to access what we know about you and to opt-in or opt-out, including from personalisation.
Effective Date: 28 June 2021
We value your trust and take the protection of your personal information very seriously. This document outlines the way in which we collect, hold, secure, use and share your personal information. We encourage you to read it, so that you are comfortable with what we do with your personal information.
If you have any questions regarding its contents, we invite you to contact our Privacy Officer, whose contact details are contained in Section 17 below.
Woolworths Group (referred to as ‘Woolworths’, ‘we’ or ‘us’) includes Woolworths Group Limited ABN 88 000 014 675 and its subsidiaries, including businesses such as Woolworths Supermarkets, Metro, Everyday Rewards, Cartology, WooliesX and BIG W.
This Privacy Policy applies to all Australian Woolworths Group subsidiaries unless that subsidiary has adopted a separate policy.
Endeavour Group (comprising Endeavour Group Limited and its subsidiaries including BWS) was part of the Woolworths Group prior to July 2021 but is no longer related to Woolworths Group.
This Privacy Policy outlines our personal information management practices, including how we collect, hold, secure, use and share your personal information. Specifically:
There are some matters to which this policy does not apply. Please refer to Section 15 below.
As defined by the Privacy Act 1988 (Cth), "personal information" means information or an opinion about an identified individual, or an individual who is reasonably identifiable:
(a) whether the information or opinion is true or not; and
(b) whether the information or opinion is recorded in a material form or not.
Any time we use the term “personal information” in this policy, we are referring to this legal definition of the term.
We always want to provide you with the highest level of service, so we collect and hold personal information necessary for our business activities and to enable us to provide the information, goods or services you might be looking for. If we do not collect the information, we may not be able to provide these things.
We collect your personal information directly from you when you activate or use our services, interact with us, either in person, over the telephone or electronically (e.g. via websites, apps, social media posts, chats, telephone, emails and/or SMS) or as otherwise permitted by law. We may also collect personal information about you from third parties, including Endeavour Group (which includes BWS). Below are some examples of personal information we may collect from you and how we collect that information:
When you register to participate in one of our loyalty programs or when you use your loyalty card:
When you shop with us, including online, or browse our sites or apps:
When you contact us or we contact you to take part in competitions, promotions, testimonials, reviews, surveys, focus groups or make other enquiries:
When you visit us in person, including for events:
When you purchase a Woolworths Group Gift Card (e.g. a WISH Gift Card) from us:
When you use Woolworths Mobile Services:
Other sources:
From time to time we may also collect personal information about you from other sources to help us supplement our records, improve the personalisation of our service to you, provide services to third parties such as Endeavour Group and detect fraud.
For example, we may collect personal information from:
For many of our services, you generally have the option not to give us your name and can use a pseudonym if you prefer.
We may need your real name and a valid ID for specific purposes or where we are required to ask by law.
Yes, you may provide someone else’s personal information to us, for example,
You must have their consent beforehand and we may ask you to provide evidence of that consent. You should not provide someone else’s information if you don’t have their consent, or for malicious purposes.
Some of our products and services, like health-related and insurance services, may require us to collect (or result in us collecting) your “sensitive information” from you or from other sources. ‘Sensitive information’ is defined in the Privacy Act and includes information like health information. Sensitive information is only obtained with your consent or in certain limited permitted situations.
Your personal information is important to us. We design our systems with your security and privacy in mind.
Any personal information we hold is generally stored electronically in computers or cloud systems operated by us or by our service providers. We implement a range of information security measures and encryption protocols when we handle your personal information to protect it from unauthorised access, loss, misuse or wrongful alteration.
We may collect information from your current device using cookies or other technologies, including your online browsers or apps to protect your account security. See Section 3 for examples of what kinds of information we may collect.
We use security measures such as physical and technical security access controls or other safeguards, information security technologies, policies, procedures and training programs to ensure the security of your personal information.
We protect your payment card details with encryption and hashing methods. We ask that you not include your full card details when you communicate with us via email, SMS or chat messages. If we have to make a reference to your payment card number, we will only refer to the last four digits in any form of written communications.
We primarily collect, hold and use your personal information to supply, promote and sell goods and services that you have requested, or which we think may be of interest to you, so that we can improve and personalise your experiences. This may also include the products and services of our suppliers and trusted partners.
We may use your personal information for purposes which are incidental to the sale and promotion of our goods and services, or for other purposes which are within your reasonable expectation or permitted by law.
In addition, your personal information may be used for the following purposes:
Your personal information is important to us and we are very focused on making sure it stays safe.
We use data, including personal information in some cases, to understand the preferences and shopping patterns of our customers and to produce other insights.
In most cases, we employ techniques such as grouping, combining and anonymising, so that we don’t need to use your personal information to understand those preferences or patterns, or to produce insights.
We may also share anonymised preferences and insights with our suppliers, partners and service providers to assist with the marketing of products and services, without revealing your personal information.
There are limited circumstances when we share or use your personal information in a form that can clearly identify you, such as:
There are also limited circumstances in which we may share your personal information with third parties, such as:
When you register to hold an account or become a member of any Woolworths brand or program, we may send you commercial electronic messages and tailored advertising if you agree to let us do so. We may send you these messages via various channels and media (including by email, SMS, phone and mail, or via advertising on certain websites and social media), where you have not opted out of receiving such electronic messages from that Woolworths brand or program in that channel.
You can opt out of commercial electronic messages (e.g.) emails and SMS), by
Details on how to opt out of commercial electronic messages in relation to each Woolworths brand or program are contained within the terms and conditions for the relevant brand or program. It’s important to note that opting out of receiving commercial electronic messages from any one Woolworths Group brand or program will not withdraw your consent to receive messages from other Woolworths Group brands or programs.
Regardless of whether you opt-out of any or all commercial electronic messages, you will still receive information we are required by law to provide to you or service-based communications. Each Woolworths Group brand and program sends different service-based communications (such as communications relating to terms and conditions, your account or your orders). The terms and conditions for each brand and program sets out what is considered a service-based communication for that brand or program.
If you would like more information about how we may, or may not, send you commercial electronic messages, including in relation to specific Woolworths Group brands or programs, please see the terms and conditions of each of those Woolworths Group brands or programs.
Some of our service providers, including data storage and technology service providers, may be located or use locations outside of Australia.
Where we share personal information overseas, we take steps to ensure that our service providers are obliged to protect this personal information in accordance with Australian legal requirements and that they are only permitted to use personal information for the purpose for which it is shared.
Our service providers or their data storage servers may be located, and may store your personal information from time to time, in a number of countries, including New Zealand, Switzerland, the United Kingdom, United States, India and Japan.
We may share your personal information overseas for reasons including:
You have a right to request access to the personal information we hold about you. You can access or correct your personal information on your online profile via your online account at any time.
However, before we provide you with access to your personal information we may require verification of proof of identity. There is no charge to submit a request to correct or access your personal information, however, we may charge a reasonable fee for giving access to your personal information if your request requires substantial effort on our part.
If you would like a copy of the personal information held by us about you, please contact Woolworths’ Privacy Officer using the details shown in Section 17 below.
If you believe that any of your personal information is inaccurate, out of date, incomplete, irrelevant or misleading, please contact our Privacy Officer. It is your right to have your personal information corrected.
If you would like to complain about a breach of the Australian Privacy Principles, you may contact our Privacy Officer. We may ask you to put your complaint in writing and to provide relevant details. We may discuss your complaint with our personnel and our service providers and others as appropriate.
We will respond to your complaint in a reasonable period of time (usually within 30 days).
If you disagree with our decision, you may refer your complaint to the Office of the Australian Information Commissioner (OAIC) (whose contact details are as set out here).
There may be additional privacy notices and terms relevant to you depending on the nature of your dealings with us and on our particular businesses. There are additional privacy terms in our loyalty program and club membership terms and for use of our online sites, for example.
This policy does not apply to the personal information of our team members (employees and contractors) in their capacity as such.
This Privacy Policy is current from 28 June 2021. We may change it periodically. If we propose to change this policy, we will display the proposed policy on www.woolworthsgroup.com.au at least 2 weeks before any change comes into effect.
More information about privacy law and privacy principles is available from the OAIC and from their website. The OAIC may be contacted using their contact details set out here.
Effective Date: 15 February 2021
Woolworths uses tracking technologies like cookies to tailor and improve your online experience on our websites. As a customer, we value your trust and want to make it easy to understand what cookies are, how we use them to improve your experience on our websites and your options to control them on your devices.
Please read our Cookies Statement below to find out more. If you have any questions regarding the following content, we invite you to contact our Privacy Officer.
Privacy Officer
Phone: 1300 908 631
Email: privacy@woolworths.com.au
Post: Privacy Officer
Woolworths Group Limited
PO Box 8000
BAULKHAM HILLS NSW 2153
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Like most companies, we collect electronic information about you (which may or may not be personal information) using cookies and similar technologies when you visit our websites to personalise and improve your experience.
A cookie is a small file downloaded onto your device when you interact with any online content such as websites, social media sites and apps. The content may be our own, or may be the content of others in which we have an interest, such as our digital banner advertisements.
The information that we collect through cookies may not identify, or relate, to a particular individual. Generally, the information collected through cookies relates to a device used to access online content, such as an IP address or location data about the device (where available and not disabled by the user) and metadata (a set of data that describes and gives information about other data). Cookies may also collect information about the behaviours of the user of the device, such as the websites visited by the user and their activity on the website.
In some circumstances, the information collected through cookies may be combined with information that identifies the end user of the relevant device. This may occur, for example, if you log into your account, or if you interact with certain content (such as a link) that we have sent to you in an email.
We allow cookies to be used for three reasons:
First, we allow session cookies to be used when you visit our online content, including our websites. Session cookies enable your device to move from page to page without you having to log in repeatedly. The placement of this type of cookie generally improves your browsing experience. These cookies are removed when you close your browser and end your online session.
Secondly, we set persistent (permanent) cookies on our website(s) to remember your preferences so that we can improve your website browsing experience. We also allow trusted third parties to set persistent cookies. Persistent cookies will be remembered when you visit the site again and are not removed when you close your browser. These cookies allow us to serve you with targeted advertising and measure the effectiveness of our site functionality and advertising.
Thirdly, we use other tracking technologies (such as pixels, beacons and tags) to record your behaviour and activities when you visit our website(s) for the purpose of analytics and targeted online advertising. Collecting this information enables us to:
• assess marketing activities such as what promotions to send to you, when and how
• send you tailored advertising about products and services that may interest you. You may receive tailored advertising on the websites you visit in the form of banner advertising, or on the social media platforms you use
• measure the effectiveness of promotions.
We may for example, access information from cookies set by others such as Google, Adobe, Microsoft and social media platforms.
This information is collected directly by the providers of those features and is subject to the privacy policies or notices of those providers. Please see their privacy policies for further details, including how you can opt out of specific offerings.
We have listed the main types of cookies used by Woolworths below.
To disable these cookies, please go to the section “What are my choices about cookies?”.
• Essential website cookies: These cookies are needed to provide you with services available through our websites and to use some of their features, such as access to secure areas, maintain your security and privacy against potential risks and fraud activities to enable us to tailor our menu to your location. Because these cookies are strictly necessary to deliver the websites to you, the websites might become inaccessible if you block those cookies.
• Performance and functionality cookies: These cookies enhance the performance and functionality of our websites. While not essential, certain functionality like videos and product recommendations may become unavailable without them.
• Analytics and customisation cookies: These cookies collect information that is used either in aggregate form to help us understand how our websites are being used or how effective our marketing campaigns are, or to help us customise our websites for you.
• Advertising cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.
• Social networking cookies: These cookies are used to enable you to share pages and content that you find interesting on our websites through third party social networking and other websites. These cookies may also be used for advertising purposes too.
You can control which sites and devices allow cookies to be used.
• You can change the settings on the software your device uses to access the internet (e.g. your browser settings). For example, depending on which browser your device uses, you may be able to disable certain third party cookies. If you do disable these cookies, you may find that the websites you intend to visit are not accessible or have only limited functionality.
• You can also control the extent to which you receive tailored advertising facilitated by cookies by changing your settings on the websites on which you receive tailored advertising. For example, you can disable tailored advertising on social media sites like Facebook by changing the settings on your account.
Please note that it may be necessary for you to opt out separately from each device and browser that you use to access online content.
Opting out of cookies may not necessarily remove all advertising from pages you visit. Rather, it may mean that the ads you see may not reflect your interests.
There is a lot of information available about how cookies work and how to change your browser’s cookie preferences. This includes information at the following links:
• Stay smart online – all about cookies and your privacy;
• Office of the Australian Information Commissioner's fact sheet on targeted advertising.