We always want to provide you with the highest level of service, so we collect and hold personal information necessary for our business activities and to enable us to provide the information, goods or services you might be looking for. If we do not collect the information, we may not be able to provide these things.
We collect your personal information directly from you when you activate or use our services, interact with us, either in person, over the telephone or electronically (e.g. via websites, apps, social media posts, chats, telephone, emails and/or SMS) or as otherwise permitted by law. We may also collect personal information about you from third parties, including Endeavour Group (which includes BWS). Below are some examples of personal information we may collect from you and how we collect that information:
When you register to participate in one of our loyalty programs or when you use your loyalty card:
- your contact details (including your name, email addresses, telephone numbers and residential and delivery addresses)
- date of birth and gender
- payment card and transaction details
- information about purchases for which you earn loyalty points as well as your use of those loyalty points.
When you shop with us, including online, or browse our sites or apps:
- your contact details, delivery address, and loyalty card number
- information about your orders and purchases, including what, how, and when you buy from us
- we may ask for your ID, such as your driver’s licence, if you purchase alcohol or tobacco or other forms of identification so that you can use certain services we provide
- whether you have taken up or subscribed to any of our offerings such as clubs, subscriptions or loyalty programs, financial services products including insurance and credit cards or our apps
- information about your online browsing behaviour on our internet sites and apps, including promotions you activated, as well as items you have added to your carts
- information collected and held via our secure financial systems about the payment method you use for your purchases from us
- like many websites, tracking technologies, such as "cookies", are used to obtain certain types of information such as application activities, current location of your device, type and version of your browser, your device ID and other device metrics when you visit our websites, apps or our trusted partners’ websites or apps (see Cookies Statement for details)
- images and videos that you post online to facilitate our service provision or sales promotions
- information we collect via our apps on mobile devices or smart devices (e.g. smart watches), for example the current location of your device, type and version of your browser and, your device ID and other device metrics, as allowed by your device permissions.
When you contact us or we contact you to take part in competitions, promotions, testimonials, reviews, surveys, focus groups or make other enquiries:
- your contact details and loyalty card number
- whether you activated the promotion
- the content of online communications with you, including competitions, promotions, feedback, reviews, ratings, comments and images included on any of our websites, apps or social media pages or any of our other digital services
- an electronic copy of the written communication or voice recording of the conversation.
When you visit us in person, including for events:
- your contact details and loyalty card number for in-store services such as pick up, home delivery or special orders
- we may ask for your ID, such as your driver’s licence, if you purchase alcohol or tobacco
- cameras (including security, smart and team safety cameras) may record footage and other data which may identify you
- your contact details if security or team members are investigating whether you may have breached any store procedures or if you are injured in any one of our stores or are witness to an incident.
- any other information that you provide to us (for example if you choose to leave your details with us for recruitment or other purposes).
When you purchase a Woolworths Group Gift Card (e.g. a WISH Gift Card) from us:
- your contact details
- your gift card ‘Card Number’ and the corresponding ‘PIN’
- balance on the gift card and its transaction history.
When you use Woolworths Mobile Services:
- metadata generated through your usage (e.g. the date, time and duration of your communications), and information required for us to discharge our obligations relating to law enforcement under applicable laws in relation to telecommunications services that we provide.
- your personal information when you activate or use a telecommunication service we provide, or when we are otherwise required by law to collect personal information about you.
Other sources:
From time to time we may also collect personal information about you from other sources to help us supplement our records, improve the personalisation of our service to you, provide services to third parties such as Endeavour Group and detect fraud.
For example, we may collect personal information from:
- our trusted partners to confirm your membership of the loyalty program, e.g. to convert Everyday Rewards points to your Qantas membership
- information service providers to improve data quality e.g. we validate addresses with Australia Post to improve your delivery experience
- Endeavour Group, in order for Woolworths to provide services to Endeavour Group
- financial services organisations for fraud prevention.