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Tuesday, 23 May 2017: Woolworths is celebrating the voice of its customers with the launch of a new online community called  ‘The Bunch’, which allows people to taste Woolworths Own Brand food products for free and provide unfiltered reviews.

A successful pilot of the community since late last year has seen over 4,000 customers Australia wide providing their honest opinions across a range of items, with some saving over $100 on products in just a few short months. To date, customers have sampled a vast range of own brand food items from across the store including soups, ice cream, crackers, tomatoes, right through to lamb shanks.

Woolworths Senior Own Brand Portfolio Manager Gemma Howells said;  “Instead of just receiving bite-size samples in store, we’re giving customers the opportunity to try full-sized portions for free in their own homes. In exchange, we want them to cook, experiment and test them with their family and friends, then decide what they think of them and share their honest ratings and reviews on ‘The Bunch’.

“Setting up this community is a great way for customers to shape the future of Woolworths Own Brand ranges. They can experience some of our new and existing range of products and provide us comprehensive feedback on how we’re doing. If they like it, we know that we are on the right track, however, if they don’t, we can immediately capture, take on board the feedback and work with our product development teams to review the products.”

The next round of recruitment to become part of the ‘The Bunch’ will take place in the last week of June, with a few thousand more ‘Bunchees’ to be added to the ever-growing community. Customers can register their interest to be part of Australia’s largest ongoing supermarket sampling group online at

The sampling process is simple: 

  • Once successfully selected to be a ‘Bunchee’, you will receive an email notifying you when new samples become available. 
  • Simply claim the sample you have been offered and it will be automatically loaded onto your Woolworths Rewards Card. 
  • You can pick it up during your next shop in store and when you scan your Woolworths Rewards Card at the checkout, the product will automatically be deducted from your total.

Gemma Howells added; “The more you review and engage with the community, the more products you will get to review. Some of our top reviewers so far during the trial phase have saved over $100 on their grocery bill.

“All customers will also be able to benefit from ‘The Bunch’ as you will be able to jump online and read thousands of product reviews left by other shoppers, or be inspired with bunch recipes, articles and advice included on the site.”

In addition to ‘The Bunch’, customer views are taken on board in the development and product review stage via the customer tasting panel based at the Woolworths Food Innovators Centre at Bella Vista in Sydney. 

For further information please contact Woolworths press office 02 8885 1033 or