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Wednesday 1 November 2017: Woolworths today brings its Rewards customers the option to add their Woolworths Rewards loyalty card into their iPhone and Apple Watch through Apple Wallet.

From today, customers will be able to store and use a digital version of their Woolworths Rewards card in Apple Wallet, taking the hassle out of searching for a physical Rewards card and enabling a faster checkout experience with Apple Pay.

Woolworths Director of Loyalty, Data and Digital Media, Ingrid Maes said; “We’re committed to creating shopping experiences that are personalised, seamless and convenient for our customers and are well positioned to take advantage of new trends in an evolving digital market.

“We know our customers are now more connected than ever and we are already seeing a growth in payments via digital wallets across our stores.

"Having their Rewards card in Apple Wallet will also allow us to provide our customers with offers they want, when they want them."

All Woolworths customers need to do is store their Woolworths Rewards card in the Apple Wallet app, and tap their iPhone or Apple Watch at checkout when prompted for their Rewards card.

Ingrid Maes added; “Our Woolworths Rewards customers already know they have access to great savings, Qantas Points, member-only deals and exclusive offers and we need to be even smarter to deliver those great offers to our customers in innovative ways. We look forward to further innovations in this space over the coming months.”

In stores, Apple Pay works with iPhone SE, iPhone 6 and later, and Apple Watch.

For more information on Woolworths Rewards on your iPhone, visit:
For more information on Apple Pay, visit:

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For further information, contact the Woolworths Media Team (02) 8885 1033 or