Monday, 16 November 2015: Woolworths, the fresh food people, has revealed its 2015 Christmas campaign which includes six TV ads that feature real Australians enjoying Christmas at home.
The TV commercials are entitled Make it Famous and feature six Australian families serving up the Christmas dishes that have made them famous with their family and friends. The ads went to air on Sunday, 15 November.
The series of ads feature a real view of an Australian Christmas. Woolworths will begin with the Make it Famous campaign focusing on the sense of community at Christmas time and follow up with ads featuring Jamie Oliver.
Woolworths Director of Marketing, Supermarkets, Andrew Hicks, said, “Christmas for Australians is about joining together and sharing the love of great food. Every family has a tradition and is famous for something, whether it’s your glazed ham, BBQ prawns or taking a nap after lunch. This year we spent time with families and friends famous for making Christmas special in their own way.
“Our families aren’t actors, they’re real people with real dishes and some really interesting and endearing Christmas stories, rich in family values and tradition. Nothing was scripted. We captured them in their homes as they all made their very own famous recipes,” he added.
The six households were discovered via a street search and those with famous dishes and stories to share were chosen to star in the ads.
As part of the campaign Woolworths will post the family’s individual recipes and ingredients on www.woolworths.com.au/Christmas, alongside Jamie Oliver’s classic dishes.
The national 60” television commercial went live on 15 November and the 30” will be live from 22 November for six weeks. National cinema spots will run from 19 November.
Executive Creative Director - Vince Lagana
Executive Creative Director - Grant McAloon
Head of Retail - Mel du Toit
Creative Director – Joe Van Trump
Creative Director – Scott Hignett
Senior Broadcast Producer – Tim Pietranski
Group Business Director – Suzie Baker
Business Manager – Emma Gilbert
Production Company -The Sweet Shop
Director - Ed St Giles
Producer - Peter Kearney
Executive Producer - Edward Pontifex
Managing Director - Wilf Sweetland
DOP - Hugh Miller
Production Designer - Igor Nay
Editor & Company - Seth Lockwood, Method Studios, Sydney
Post Production - Method Studios, Sydney
Music - Universal Music Australia
Composer - Thomas Coster Jr / Joy to The World
Sound Mix - Song Zu, Sydney
Client: Nick Chapman, General Manager, Marketing Communication and Brand - Woolworths
Creatives: Joe Van Trump and Scott Hignett - Leo Burnett
Executive Creative Director: Mel Du Toit, Grant McAloon, Vince Lagana - Leo Burnett
Director: Ed St Giles - Sweet Shop
Producer: Peter Kearney - Sweet Shop
PR agency: One Green Bean
Media agency: Carat