Thursday, 5 November 2015: Woolworths has today announced that it will introduce Farmers’ Own milk, sourced exclusively from dairy farms in the Barossa Valley region, across its 75 stores in South Australia.
Farmers’ Own is locally sourced South Australian milk from farms in the state made available to Woolworths customers in South Australia.
Woolworths buys Farmers’ Own milk directly from farmers rather than through a processor. The milk is better tasting with a richer, fuller flavour.
The Farmers’ Own brand is available in some other states and has been very popular, following a highly successful trial initially with NSW Manning Valley dairy farmers. Sales have grown substantially since its introduction with customers loving its high quality and great taste.
The milk is permeate free and is available in three varieties; full cream and Hi-Lo homogenised milk and full cream unhomogenised milk with the cream on top. It’s milk just how the farmers like it.
Woolworths Head of Perishables, Paul Harker, said the product has proven to be great for farmers, great for Woolworths, but most importantly great for customers.
“We know that our customers love to buy local and this is a great product we’re now able to offer to South Australians. We’re very happy to have some great local farmers on board who’ll be supplying direct to our South Australian customers.
“The three varieties of Farmers’ Own sell very strongly in states where it is available. The return of unhomogenised milk with the cream on top has been a hit,” he said.
Dairy farmer, Andrew Koch, said, “All of the farmers involved in Farmers’ Own in South Australia this a great chance to get closer to our the customers by selling our milk direct through Woolworths. It’s a great partnership and we’re very happy to be a part of it.
“We think consumers want to see farmers paid a fair price for the milk we produce. A direct relationship like farmers own gives us the chance to negotiate that fair price directly with the retailer which benefits not only us but also the industry as a whole,” said Mr Koch.
The relationship gives the farmers end-to-end transparency from shed to shelf, a longer term contract and a closer relationship with their customers.
For further information please contact the Woolworths Press Office on 02 8885 1033.