Wednesday, 31 January 2018: Shoppers in Sydney’s Inner West are the first in Australia to experience a new fresh and convenient frontier in supermarket shopping, with the official launch of the renewed Woolworths Marrickville Metro.
The store represents the largest individual investment by Woolworths in a store renewal since the program began in late 2015.
With an expanded fresh food offering, customers can pick their own living lettuce from a hydroponic setup, enjoy a flame-roasted chicken, select something for entertaining from the cheese cave or peruse the macro wholefood market aisle with over 200 certified organic lines.
A new ‘Ready to Go’ section at the front of the store, filled with ready meals, fresh sandwiches, salads and healthy juices also caters for time-poor customers looking for easy meal options. For those who choose to shop online and pick up their orders in-store, there are Pick up lockers located conveniently at the customer service desk.
Woolworths Supermarkets Managing Director, Claire Peters said: “Woolworths Marrickville Metro marks the next evolution of our journey to create a neighbourhood food store that provides a great shopping experience for our customers, good prices on products they want, a great fresh offer and the convenience they are looking for.
“Our teams have spent a great deal of time understanding how our customers like to shop, looked across the globe for inspiration and designed the store with the local customer at the forefront to create this next generation grocery shopping experience. Every possible angle and aisle in this process has been revisited and the result is a rustic yet future-proof design with a real community spirit.”
Customers can also experience a full production bakery including freshly-made artisan bread, a new and larger range of fruit and vegetables, in-store butchery and fish market. Support for local producers is also a focus, with products being ranged from local brands such as Hellenic Patisserie and Pepe Saya.
Claire Peters added: “We’re also committed to reducing our impact on the environment and operating our stores more sustainably, so a lot has changed behind the scenes too. We’ve fitted out the store with LED lights to reduce power usage, switched to carbon-efficient refrigeration and air-conditioning systems and have an area in-store where customers can bring in their soft plastics to be recycled.”
The adjacent BWS has also been renewed, providing customers with a seamless journey between both stores and the ease of paying for their items from a dedicated register.
Claire Peters concluded: “Being part of the local community is very important to us, so we’re proud to support local schools and community groups via the store, and also help minimise food waste via our partnerships with Foodbank and OzHarvest to help provide meals to Australians in need.”
Last year, Marrickville Metro donated 18,000 meals to OzHarvest, while the store supports the St Pius Catholic Primary School in Enmore, providing fruit and veg for their Crunch&Sip program.
Store highlights include:
Opening hours for Woolworths Marrickville Metro are Monday - Sunday, 7am - 10pm.
For further information, contact: Woolworths Media email@example.com