Open mobile menu
Share price:
35.60 AUD
High 36.58
Low 35.60
Change 0.00%
Information for Investors Investor info
  • Pick Up service to start coming back online for Priority Assistance customers from Monday
  • Store specific customer limits coming to support social distancing
  • Hot Cross Buns dropped to $3 from $3.50 per pack of 6 

Saturday, 4 April 2020: From Monday (6 April) Woolworths’ Pick Up service will be switched back on for its Priority Assistance customers in more than 100 Pick up Drive thru stores and 600 in-store service desk locations.

The return of Pick Up will allow Priority Assistance customers to place their orders online and a member of their family or the community can collect on their behalf.

The move follows the launch of the ‘Woolworths Basics Box’ earlier this week for Priority Assistance customers and the increase in the number of Priority Delivery Hubs which will reach over 200 by the end of this weekend. 

Further social distancing measures 

With more customers looking to do their Easter shop, Woolworths is introducing new measures in stores in a further bid to keep its customers and team members safe.

In the coming week, Woolworths will be limiting the number of customers allowed in store from time to time to enable social distancing between customers. The number of customers allowed in the store at any one time will be dependent on the size of the store.

Outside Woolworths stores there will be signage and a coned area instructing customers where to queue and the number of customers in-store will be managed using a one in, one out policy.

Woolworths will work closely with local centre management security and police to help manage queues outside the store at peak times to ensure customers are keeping at least 1.5 meters apart from each other.

Easter specials 

Woolworths is also helping Australian families continue their favourite Easter traditions like going egg hunting in their own backyard and enjoying an Easter meal in their home. 

To celebrate the occasion, Woolworths is reducing the price of its Woolworths Hot Cross Buns to $3 and has over 100 specials across its Easter range. 

Woolworths expects to sell 4 million Easter bunnies and 7 million Easter eggs from tomorrow to Easter Sunday. 

There are great fresh specials available on Skin-on Fresh Salmon ($24.00/kg - down $29.50/kg), Marinara Mix ($10.00/kg down from $13.50/kg) and Lamb Cutlets ($34/kg down from $40/kg) as well. Woolworths’ Boneless Pork Shoulder Roast is also available from $7.50/kg through the Prices Dropped program.

Woolworths Supermarkets Managing Director, Claire Peters said:

“While Easter won’t be the same this year, we know Australian families will still want to maintain traditions in the new normal environment.

“From the kids doing their Easter egg hunt around the house, waking up to the smell of hot cross buns, to cooking up a feast for those in your household, these little traditions are important for us all to hold on to in this challenging time. 

“Traditionally, the Thursday in the lead up to Easter is one of our busiest times in-store. We ask our customers to pre-plan their Easter shopping to avoid the usual Thursday spike in numbers. 

“We’re pleased to be switching back on our ‘Pick Up’ service for our Priority Assistance customers from Monday in the majority of our stores, with a family member, friend or neighbour able to collect on their behalf.

“Keeping our supermarkets safe for our teams and customers remains our top priority. Customers will start to notice stores implementing new social distancing measures in the lead up to the Easter weekend.

“Depending on how busy the store is, we may limit the number of people entering the store from time to time. Customer limits will be specific to each location and based on the size of the store. Our store managers will use common sense discretion to manage this in the interest of community safety.

“We know it may take some getting used to but we ask our customers to be patient with us during this time. Supermarkets overseas have successfully adopted similar measures. 

“We also encourage everyone to be community minded when queuing.”



Notes for editors:

Woolworths’ new social distancing measures announced today are in addition to those already put in place at Woolworths, including:

  • Teams on checkouts rotating every two hours to ensure face-to-face interactions are limited to keep everyone safer
  • Customers packing their own shopping bags at the checkout as a further protection measure for both store teams and customers. If a customer's shopping bag is not clean, we will replace it for free. 
  • The rollout of plexiglass screens across our manned checkouts as an additional safeguard 
  • A store greeter to wipe down baskets, trolleys and inform customers of recent changes, such as social distancing cues including keeping 1.5m apart, adjusted trading hours and product limit information. 
  • Closing some registers in the self serve and express check outs to provide additional space 
  • Encouraging customers to use tap & go or contactless payments wherever possible 
  • Additional deep cleaning and hygiene processes and security guard coverage across every store
  • Increased reminder signage and prompts across the store including floor decals, high-visibility vests and utilising digital screens to practice social distancing.