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Wednesday, 6 September 2017:  Woolworths, the fresh food people, has relaunched its popular Fresh Market Update, providing informative seasonal news on fruit and vegetables in Australia. 

To kick things off this year, Fresh Market Update sees two highly passionate and experienced Woolworths team members embarking on a road trip across various states to meet several growers on their farms. 

The first stop takes the team to Blueberry farmer, Harry Sohi in North Boambee on the New South Wales Mid North coast. In the TV spot, Harry says the cooler weather has meant later crops in New South Wales, but customers can expect 50% more availability of the fruit this year including larger, juicier berries. 

Woolworths Director of Marketing, Andrew Hicks said; “We know that our customers are looking for ways to make better food choices and to have all the information and fresh food inspiration that they need.

“Fresh Market Update aims to inform and educate customers so that they are aware of what’s in season and to also highlight the latest news from growers across the country.”

Putting the spotlight on the great Australian produce are series presenters Paul Turner and Isabella Gatta. Paul is an experienced Produce Manager for the supermarket, while Isabella is part of the Victorian and Tasmanian Woolworths Food Academy team.

Andrew Hicks added; “Both Paul and Isabella have a deep understanding of our Australian sourced fresh fruit and vegetables via their roles working closely with both our growers and store produce teams at Woolworths. They were a natural fit to present the ongoing series and we look forward to them showcasing the latest seasonal news from all corners of the country.”

The campaign will be supported across multi-channels including TV, digital, radio, in-store, catalogue and social. 

To view the TVC, visit: