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Tuesday, 20 October 2015: Woolworths, the fresh food people, have reaffirmed their commitment to low prices for customers with the launch of Low Price, Always campaign.

Woolworths is committing to keeping the prices of hundreds of everyday products across our stores at a great low price, so customers can know when they shop at Woolworths they’ll always get great value.

Prices on these goods are set at a great price and will remain at that price. Week in and week out customers will know that the prices on hundreds of goods will be the same low price.

Campaign Credits:

Leo Burnett:

Scott Hignett, Creative Director

Joe Van Trump, Creative Director

Suzie Baker, Group Business Director

Bettina Stephenson, Business Director

Mel Du Toit, Executive Creative Director

Nicky Bryson, Planning Director

Tim Pietranski, Executive Producer

Cassie Collin, Producer


Guilty Content- TVC Production:

Tony Rogers- Director

Jason Byrne- Producer

Darren McFarlane- Line Producer



The Butchery- Post Production:

Kate Guest – Post Producer

Tim Parrington- Editor


BE- Grade:

Ben Eagleton


Heckler- Online:

Aborah Buick- Post Producer


Woolworths Supermarkets:

Andrew Hicks, Director of Marketing, Supermarkets

Nick Chapman, General Manager Marketing Communication and Brand

Amanda Burwood, Campaign and Creative Manager



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For further information please contact the Woolworths Press Office on 02 8885 1033.