Report reveals how Aussies have been spending in the run up to Christmas Day
Monday, 22 December 2014: With just two days to go until Christmas Day, Woolworths has unveiled the Festive Food Report, an analysis of how Australians have been preparing and shopping for Christmas this year.
Key findings reveal the average Aussie will spend $82 on seafood and $93 on specialty meats such as turkey, pork and ham. Shoppers will also spend around $595 on non-food items, including $75 on Christmas decorations. The average family will spend $1,156 on food and gifts for Christmas.
From now until the big day, a quarter (25 per cent) of Aussies will still be making last minute purchases on food and gifts. Around one in five (18 per cent) Australians started planning for Christmas six or more months in advance.
The report also reveals the spending habits of Australians in the run up to the festive season. Half (51 per cent) of shoppers are ‘Christmas Indulgers’ who shop with no budget in mind and are most likely to buy online. Nearly a third (31 per cent) of shoppers are ‘Christmas Budgeters’ and look for a bargain and spend cautiously.
In the final four weeks leading up to Christmas Day, Woolies will experience its busiest trading period of the whole year, selling four million kilos of ham, 1,000 tonnes of prawns and 16,000 free-range turkeys.
Woolworths expert oyster shuckers will open more than 800,000 oysters by hand over Christmas and New Year. Woolies will also sell more than 10 times more prawns compared to any other time of the year. More than 200 tonnes of prawns will be sold in the final two weeks before Christmas alone.
Young families are most likely to buy their kids clothes, books and arts & crafts presents. Older families are more likely to give their kids money and gift cards. Chocolate and lollies remain a firm favourite with both.
Tjeerd Jegen, Managing Director of Woolworths Supermarkets said: “Christmas is a busy period, not just for Woolies but for millions of Australian families who are preparing to spend quality time with friends and family. The Festive Food Report gives us a glimpse into the shopping habits of Australia and goes to show just how different our outlook on the holiday season can be.
“Whether you’re well prepared for the Christmas season, or you’re more of a last-minute shopper, Woolies has you covered. From fantastic value basics to a range of premium and delicious seafood, specialty meats and Christmas treats, we’re on hand to make sure you have a wonderful holiday season,” he said.
How different generations prepare for Christmas:
Christmas Lovers vs. Christmas Loathers:
Feelings towards Christmas:
The Christmas Spending Timeline
Christmas at Woolies:
For more information or to download a copy of the Woolworths Festive Food Report, contact the Woolworths Press Office on (02) 8885 1033 or click onto www.woolworths.com.au
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