Sunday 10th August 2014: Woolworths has today given Australia a unique insight into the future of supermarket shopping, with the release of the Future of Fresh report.
Woolworths has built a picture of how Australia will be shopping in 20 years time, revealing a continuing shift towards fresh, hyper-local produce and the convergence of new technologies to make grocery shopping a more innovative and immersive experience.
Woolworths commissioned a national survey into Australia’s current shopping habits including research by the by leading social demographer Mark McCrindle and the Woolworths ‘Chair of Innovation’, Professor Jan Recker at the Queensland University of Technology.
The Future of Fresh report reveals the way Australians will shop in 20 years time, focusing on the predicted purchasing habits of emerging “Generation Alpha”, new approaches to fresh food and a shift in the perception of our sense of what is local.
The convergence of new technology will see shoppers adopt a hybrid approach to shopping, buying some items via devices for home delivery and enjoying the fresh food experience in-store as part of a wider community and lifestyle destination.
The report identifies new technologies, products and experiences will evolve but value for money will remain paramount as the cost of living and financial pressures continue for Aussie families. It also highlights the key innovations and milestones Woolies has celebrated across its 90-year history, constantly evolving to keep up with the changes in Australia’s demography.
Tjeerd Jegen, Managing Director of Woolworths Supermarkets said, “As the Fresh Food People, Woolworths has a long term commitment to providing fresh, local and affordable produce for our 18 million weekly customers. As part of this commitment, we have had to evolve to meet the needs and tastebuds of a diverse and ever-changing Australia.
“This unique ability to look at how Aussies shop has enabled us to track the changing needs and wants of families over the past few decades and look at how this will change in the future. The Future of Fresh report provides a unique insight into the shopping experience of 2034, a fresh future we’re excited to be a part of with our customers.”
Generation Alpha – the emerging grocery buyers of 2034:
Ultra-local fresh food becomes top priority:
Technology continues to shape the way we shop:
The perception of ‘value’ will evolve:
For more information or to download a copy of the Woolworths Future of Fresh Report, click on the link below.
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For further information please contact the Woolworths Press Office on (02) 8885 1033.