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Our customers are increasingly concerned about their health and wellness and are seeking nourishing food and drinks. There has been a strong growth in demand for health food and organic products and the trend is arguably becoming mainstream with over half of shoppers (52 percent) buying health food products weekly (i.e. sugar-free, additive free, gluten free, dairy free, organic, raw, salt-free or vegan).1  

Our customers and communities are ethnically diverse and come from a wide range of backgrounds. We are determined to answer the needs of customers by delivering variety, value, good pricing, and by helping them to make healthy food choices. Our target for 2020 is ‘We will inspire our customers to consume all of our products in a healthy, sustainable way.’

Woolworths will develop the Affordable Healthy Eating Index based on our customers' shopping habits and will support our customers to make healthier food choices through providing inspiration, knowledge and making it easier and more affordable to eat good food. We will continue to invest in developing products that improve the nutritional balance of our Own Brand portfolio.

We are committed to providing clear and transparent labelling, not using additives our customers have asked us to remove, and improving the nutritional profile of products to make healthier choices easier.

We will inspire healthy, sustainable consumption of all of our products, including the responsible consumption of alcohol. In addition, we aspire to continuously build on the existing commitment in our Australian Leisure and Hospitality Group business to be Australia's most responsible operator of hotels.

1 The Shopper's Pick: Understanding Australia's new village green; July 2016.