Our purpose & key priorities

Woolworths Group is a diverse group of retail businesses on a journey to becoming a purpose‑led organisation. United by our Group purpose, we create better experiences together for a better tomorrow, creates the framework for how we aspire to operate, to be better; for our customers, our team, the communities we serve and our shareholders.

 F21 Strategic Priorities

As the transformation continues, Woolworths Group’s strategy house and priorities focus on the key value drivers for the Group. Since the start of the Group’s turnaround in F17, the key priorities have remained broadly consistent, evolving only to meet the changing needs of customers. In F21, the six key priorities reflect the Group’s transformation into a Food and Everyday Needs Ecosystem, with complementary adjacencies for growth and partnerships that extend the Group’s range and services. Our purpose, to create better experiences together for a better tomorrow, brings our Food and Everyday Needs Ecosystem together, and our customer and team-first culture is at the core of any decision making. Team member performance measures continue to include Agile Ways-of-Working to align with the Group’s Core Values and the commitment to being a purpose-led organisation.

F21 key priorities:

• Better Together for a Better Tomorrow for our customers, teams and communities
• Accelerate Digital, eCom and convenience for connected customers
• Differentiate our food customer propositions
• Stand-up Endeavour Group
• Evolve our Portfolio & build adjacencies
• Keep our business COVIDSafe and future proof our E2E operating model