Our purpose & key priorities

Woolworths Group is a diverse group of retail businesses on a journey to becoming a purpose‑led organisation. United by our Group purpose, we create better experiences together for a better tomorrow, creates the framework for how we aspire to operate, to be better; for our customers, our team, the communities we serve and our shareholders.

F22 Strategic Priorities

• Better together for a better tomorrow
• Connect our customer experience for good food and more everyday
• Reimagine our Food retail proposition
• Activate Everyday for our customers
• Grow Food into B2B customers & markets
• Evolve our stores, supply and business platforms for the future