Strategy and objectives

Woolworths Group is a diverse group of retail businesses on a journey to becoming a purpose‑led organisation. United by our Group purpose, we create better experiences together for a better tomorrow, creates the framework for how we aspire to operate, to be better; for our customers, our team, the communities we serve and our shareholders.

Our goal is to have Customers put us 1^st across all our brands.

To achieve this we have six priorities:

• Customer 1^st Brand, Team & Culture
• Connected and Convenient Ways to Shop
• Differentiate our Food Customer Propositions
• Evolve our Drinks Business
• Unlock Value in our Portfolio
• Better for Customers, Simpler and Safer for Stores and Support