Strategy and objectives

Our goal is to have Customers put us 1^st across all our brands.

To achieve this we have six priorities:

• Customer 1^st Team 1^st Culture
• Connected, Personalised and Convenient Shopping Experiences
• Differentiate our Food Customer Propositions
• Accelerate Innovation in our Drinks Business
• Unlock Value in our Portfolio
• E2E Processes - 'Better for Customers' and 'Simpler for Stores'

It all starts with building a great retail team that listens to customers, team members and suppliers. Through our Voice of the Customer programme across our brands, our store teams and Support Office receive daily feedback from our customers. This means our team can focus every day on continuing to improve our offer and shopping experience for our customers.