Our purpose & key priorities

The world is constantly moving, changing and growing and Woolworths Group has evolved too. We are rolling out a new symbol to better represent the evolution of the Group and what our collective businesses stand for today.

With a connected and unified purpose at its heart, We create better experiences together for a better tomorrow, our new identity showcases the impact Woolworths Group makes when we come together to create a better tomorrow.

It’s an era of partnership, innovation and deep care for people, as well as inclusion, wellbeing and sustainability. Through all that, living our shared purpose has never been more important. It all starts with ‘We’. 

We are Woolworths Group.

F22 Strategic Priorities

• Better together for a better tomorrow
• Connect our customer experience for good food and more everyday
• Reimagine our Food retail proposition
• Activate Everyday for our customers
• Grow Food into B2B customers & markets
• Evolve our stores, supply and business platforms for the future