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Woolworths Group is a diverse group of retail businesses on a journey to becoming a purpose‑led organisation. United by our Group purpose, we create better experiences together for a better tomorrow, creates the framework for how we aspire to operate, to be better; for our customers, our team, the communities we serve and our shareholders.

Our goal is to have Customers put us 1st across all our brands.

To achieve this we have six priorities:

  • Customer 1st Brand, Team & Culture
  • Connected and Convenient Ways to Shop
  • Differentiate our Food Customer Propositions
  • Evolve our Drinks Business
  • Unlock Value in our Portfolio
  • Better for Customers, Simpler and Safer for Stores and Support