The 2026 festive range includes 500 products, featuring over 120 chef-curated food items.
Families can put on a three course festive spread for $100, making Christmas affordable.
Highlights include 16-hour slow-cooked mains, hams, and a 57-piece dessert lineup.
Early planning wave: Woolworths’ latest data shows 45% of shoppers (and 51% of young families) are actively budgeting and planning for Christmas early to spread out seasonal costs.
8 October 2026: Woolworths has officially unwrapped its 2026 Christmas collection, offering nearly 500 products across fresh food, decor and gifting essentials.
The cornerstone of the Christmas offering is Woolworths’ own brand food range, representing more than 120 products which have been carefully designed and curated over the past 18 months by a team of passionate chefs and suppliers.
The food range balances low-prep convenience and local Australian ingredients with budget-conscious pricing ensuring families can put on a three course festive spread starting at $100, without compromising on quality.
Key additions to this year’s range include 16-hour slow-cooked mains like the Gold Pork Belly Rack with Pork Scratching, Pepitas & Rosemary Crumb and a Spiced Apple Sauce, and rich Gold Porchetta with Cider Gravy. For elevated dining, the premium Gold tier range also includes a Bacon-Wrapped Turducken and a Bacon-Wrapped Turkey Breast stuffed with creamy brie, thyme, and apple cider glaze.
New data from Woolworths reveals that almost half of all customers (45%) have already started thinking about Christmas. Younger families are leading this early wave of holiday preparation, with 51% feeling the festive excitement already and 69% getting ready to make their homes look and feel festive for the season.
Annette Karantoni, Managing Director for Woolworths Retail said: "We’re seeing customers start their Christmas planning even earlier this year, so they can spread their festive budget out, particularly young families. Making Christmas special and affordable is what our customers are asking us for.
"Whether it's fresh local produce, center-plate proteins, or time-saving meal solutions, customers want simple quality products without the holiday stress.
"Our lineup offers amazing quality and value across all price points, with delicious holiday spreads for the whole family starting at $100."
Woolworths 2026 Christmas Range Highlights
Hams galore: A total of 14 ham varieties will arrive in stores from 22 October, headlined by larger cuts like the Half Leg Ham alongside smaller centre-cut options. Over the season, more than 1.2 million hams are expected to appear on Aussie tables.
Aussie flavours: Ingredients sourced straight from local growers, including Tasmanian apple cider in hams and roasts, plus native Davidson Plum and Queensland vanilla in desserts.
Crowd-pleasing desserts and sweets: The 57-piece dessert collection brings all the fun to the holiday table with a fresh twist on classic treats. Standout hits include a tropical Mango & Passionfruit Yule Log, a crowd-pleasing Black Forest Trifle, interactive DIY Gingerbread kits, and a festive Christmas Present Smash Cake hitting shelves from 9 December.
Fresh favourites: As the Fresh Food People, Woolworths will also be bringing the best fresh produce to shelves over the season including locally grown mangoes and cherries, as well as prawns and seafood closer to Christmas day.
Smart budgeting and planning tools: To make budgeting effortless, customers can tap into Woolworths AI assistant, 'Olive’, to plan holiday menus, manage shopping lists and find great-value ingredient swaps.
In addition to the festive food spread, Woolworths’ 2026 Christmas range covers every holiday essential including festive decor, sparkling Christmas lights, gift wrap, and bon bons, alongside themed tableware, kitchenware and even toys to help bring the holiday spirit into every home.
To help customers manage their budgets throughout the season, Woolworths continues to offer more than 1,000 products on Lower Shelf Price, which are 16% lower on average compared to previous shelf prices, on top of thousands of weekly specials.
Customers can start browsing and buying some of the latest Christmas range now at www.woolworths.com.au and in the app.
ENDS
For further information, contact Woolworths Media: 02 8885 1033 or media@woolworths.com.au
