• Everyday Rewards announces first home loan broker partnership: Middle connects Everyday Rewards members with a panel of expert mortgage brokers to find the right home loan from a network of more than 60 lenders including all four major banks.

  • The biggest ever points offer in Everyday Rewards history: Members can get up to 250,000 points (the equivalent of $1,250 in Everyday Rewards) per eligible home loan on settlement, plus 30,000 points annually for up to five years, whether purchasing or refinancing, a total of 400,000 points (the equivalent of $2,000 in Everyday Rewards).* 

  • Backed by MA Financial Group (ASX: MAF): Middle is part of MA Financial Group, a leading Australian financial services group whose broader mortgage network manages over $200 billion in loans.

4 November 2026: Everyday Rewards, Australia’s leading loyalty program with over 10.9 million active members, has announced a new partnership with Middle, an established Australian home loan technology platform that connects customers with expert mortgage brokers to help them find the right home loan and get rewarded for it.

From 5 November, Everyday Rewards members who settle an eligible new home loan through a broker connected by Middle, whether purchasing a property or refinancing an existing loan, can collect up to 250,000 Everyday Rewards points, equivalent to $1,250 in Everyday Rewards dollars.*  

Members can also collect an additional 30,000 points each year, equivalent to $150 in Everyday Rewards dollars, for up to five years on each eligible home loan, subject to ongoing eligibility requirements.*

Importantly, the rewards can be earned across a network of more than 60 lenders, including all four major Australian banks. This gives members the opportunity to find a home loan that suits their needs, explore potential savings and earn significant Everyday Rewards points along the way.

Members can redeem their points for Everyday Rewards dollars at Woolworths Supermarkets, Woolworths Metro, BIG W, BWS and other participating partners, or save them for festive purchases through Bank for Christmas.

The partnership marks the continued expansion of Everyday Rewards into financial services. Members can now earn or convert points across a range of 22 retailers, banks and other partners such as travel and fuel. 

Everyday Rewards Managing Director Hannah Ross said: “Our members are always looking at how they can earn the most points possible and partnering with Middle allows us to deliver value on a completely new scale.

“Securing or refinancing a home loan is one of the largest financial decisions an Australian household will ever make. Whether it’s up to $1,250 off your Woolies shops or a huge head start on your Christmas savings, this partnership turns taking out or refinancing a home loan into real, everyday savings.

“It’s about rewarding members not just on settlement day, but also each year for up to five years.”

Middle Executive General Manager Julian Heath said: “More than eight in ten new home loans in Australia are now arranged through a mortgage broker, and for good reason.

“Comparing options across multiple lenders rather than relying on just one can make a real difference. We built Middle to make that experience better, bringing together hand-selected expert brokers, genuine choice across a network of more than 60 lenders and technology that makes the process simpler and more transparent.

“Our partnership with Everyday Rewards builds on that foundation, bringing the biggest single points offer in the program's history to the home loan journey. We hope it encourages more Australians to take a fresh look at their home loan and explore what savings might be possible.”

Image of Home loan points offer at a glance

ENDS

*Eligibility criteria and T&Cs apply. Rewards based on eligible loan balance. For more information, including reward tiers, eligibility requirements and full terms and conditions, visit middle.finance/everyday-rewards

About Everyday Rewards

Everyday Rewards is Australia's leading supermarket loyalty program, supporting 10.9 million active members across Australia and New Zealand. Members collect points across Woolworths Group brands and partners, including Woolworths Supermarkets and Metro, BIG W, BWS, Ampol Foodary, EG Ampol, U-GO, Origin, Bupa, Travelex and Middle. Everyday Rewards provides flexible ways to save, enabling members to redeem $10 off a shop for every 2,000 points earned or bank their savings for Christmas. Members can use up to $4,000 in one transaction if they have the points balance available. 

About Middle

Middle Technology Australia is an established Australian home loan technology platform making the home loan journey simpler and more rewarding. Its technology platform has supported more than 200,000 customers through the home lending process.

Middle is a credit licensee (Australian Credit Licence 536443), an accredited data recipient under Australia's Consumer Data Right (CDR) Open Banking framework and has had its information security controls independently audited under the SOC 2 Type 2 standard.

For more information about the partnership visit: middle.finance/everyday-rewards

About MA Financial Group 

MA Financial Group is a global alternative asset manager specialising in credit, real estate and hospitality. The Group provides lending across property, corporate and specialty finance sectors, alongside corporate advisory services.

MA Financial Group invests and manages A$15.7 billion on behalf of its clients, oversees a broad mortgage network managing over $200 billion in residential mortgages and has advised on more than A$135 billion in advisory and equity capital market transactions.

The Group has more than 1,000 professionals across Australia, China, Hong Kong, New Zealand, Singapore, the Philippines and the United States. For more information, visit https://mafinancial.com.

Media contact:

For more information or any further questions, please contact Woolworths Group Media on 02 8885 1033 or at media@woolworths.com.au or Middle Media at media@middle.finance