From 17 September, over 800 items across the store will have their shelf price dropped by an average of 17%.
The expansion brings BIG W’s Price Drops to over 3,000 items across the store, after the shelf price of more than 2,000 items was reduced in April.
This will help families save on a range of essentials spanning baby care, personal care, appliances, and cleaning needs.
Top reductions include the Contempo Espresso Machine, now just $59, alongside favourites from Remington, Barbie, Disney, and more.
Thursday, 17 September 2026: BIG W is doubling down on cost-of-living relief, slashing shelf prices on over 800 household essentials and family favourites for Spring via its BIG Price Drop customer offer..
Starting from 17 September, prices on participating products will drop by an average of 17% as part of BIG W’s commitment to providing great prices.
Amongst items with the greatest savings is the Contempo Espresso Machine which was $79 and now reduced to $59, the equivalent to purchasing approximately 10 cafe coffees. Unlike short-term promotions, the BIG Price Drop program offers longer-term reductions on standard shelf prices.
The expansion builds on BIG W’s inaugural BIG Price Drop in April where shelf prices on over 2,000 products were reduced, with items like the Contempo Digital Dual Air Fryer 8L flying off the shelves after its price dropped from $119 to $79.
BIG W’s Chief Commercial Officer, Christine Faulkner, said: “We know Aussie families are feeling the pressure, and value has never been more important. Our first wave of Price Drops made a real difference for our customers, so we wanted to extend that value to even more products across the store.
“We're adding a wide range of everyday essentials, beauty favourites, and kids' toys to deliver immediate savings for the whole family. From pet food, kettles and toasters to nappies and cleaning products, our customers can trust they’re getting great value on the products they want and need.”
The top items added to the Price Drop includes:
Spring Home Refresh for Less
The Contempo Kettle 1.7L and matching Contempo 4 Slice Toaster both in Textured Steel Blue: now $29 each (a $10 price drop each).
Laundry Hamper with wheels (59L): $17 ($5 drop)
Radiant Laundry Liquid 4L: $20 ($4 drop)
Harpic Fresh Power Liquid Toilet Cleaner (700ml): $3.50 ($3.50 drop)
400+ Price Drops in Beauty and Personal Care
Cleanse Therapy Vanilla Bean Body Wash (96ml): $2.50 ($0.50 drop).
Remington Personal Hair Clipper: now $19 ($5 drop).
Brilliant Basics Body Puff: now $1 ($1 drop).
Palmolive Body Butter Body Wash: now $9 ($3 drop).
Lower Prices on Kids Toys and Baby Essentials
BabyLove Nappies: now $25 ($5 drop).
Dymples Play Mat 90cm x 140cm: now $29 ($10 drop).
Somersault Styling Head: now $12 ($3 drop)
Minions 3 Mini Fart Blaster: now $15 ($4 drop).
Even greater savings will be available for shoppers if promotions are applied to these new shelf prices. Everyday Rewards members can get even more value by boosting offers and scanning their Everyday Rewards card at the check-out.
In-store tags highlight the new lower shelf price compared to the previous amount to help customers see their savings at the shelf. Additionally, new ‘Price Drop’ tickets will also help shoppers identify what items are available at a new lower price.
BIG W’s Same Day Delivery powered by DoorDash is available now across select eligible postcodes nationwide.
Customers who place an eligible order before 12pm will receive their delivery by 5pm that evening, while orders placed after 12pm will arrive by 5pm the following day. If a postcode and product are eligible for Same Day delivery, the option will be made available at checkout.
ENDS
*BIG Price Drop will be rolled out over a three week period from 17 September.
For further information, contact Woolworths Group Media Relations: 02 8885 1033 or media@woolworths.com.au
About BIG W
BIG W is one of Australia’s most loved brands and has been part of families’ lives for over 40 years. At BIG W, we put our customers at the heart of everything we do across our network of 178 stores nationally. We sell exclusive BIG W brands that are simply great quality at everyday low prices as well as feature leading international brands. Our customers can choose everything for their kids, home, themselves, for leisure and for their everyday life. Our team of over 19,000 members is located in Australia, Hong Kong and Bangladesh.