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Partnering with Rural Aid to Back Aussie Farmers During Tough Times

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Change to Rural Aid supporting Aussie Farmers During Tough Times
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This National Ag Day, we recognise the resilience and commitment of Australia's farming communities. Their dedication to the land sustains us all—and we're proud of our partnership with Rural Aid in supporting them.

Since 2018, together with our customers and team we've raised over $12 million, recently marking our 200th farm recovery event. From Bairnsdale to Coraki, these efforts deliver practical on-farm support—fencing, clearing, essential work—alongside vital mental health counselling and morale boosts for farming families facing cumulative challenges.

In this conversation with Rural Aid CEO John Warlters, discover how their mission goes beyond emergency relief to provide the practical, immediate and sustained support farmers need to help keep food on Australian tables.

Strong rural communities are the backbone of Australian agriculture. Together, we're backing them for the long term.

We talked to CEO of Rural Aid, John Warlters, on supporting farming families struggling through droughts, floods, and other natural disasters that threaten Australia's agricultural backbone. 

Rural Aid Supporting Aussie Farmers

Discover how Rural Aid's mission goes beyond delivering hay and emergency water to include mental health counselling, recognising that farmers need support to make the big decisions that keep food on Australian tables. And learn how Woolworths' partnership with Rural Aid helps sustain the farming communities that produce the fresh food we all rely on, providing both practical assistance and hope during the toughest times in rural Australia.

Rural Aid Supporting Aussie Farmers

Discover how Rural Aid's mission goes beyond delivering hay and emergency water to include mental health counselling, recognising that farmers need support to make the big decisions that keep food on Australian tables. And learn how Woolworths' partnership with Rural Aid helps sustain the farming communities that produce the fresh food we all rely on, providing both practical assistance and hope during the toughest times in rural Australia.
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