Wednesday, 3 April 2024: Woolworths is proud to continue its long-standing partnership with the RSL through this year's ANZAC Appeal. 

As the only supermarket supporting the Appeal, Woolworths customers in-store nationwide will be able to purchase badges and wristbands from this week, with all funds from sales going to the RSL. 

For the past 10 years, Woolworths’ support for the ANZAC Appeal and November’s Poppy Appeal has helped raise $13 million for the RSL to directly support veterans and their families. 

All year-round, customers can also purchase the much-loved Bakers Finest ANZAC biscuits endorsed by the RSL in Woolworths stores, which also generates revenue for the RSL.

All funds raised through the ANZAC Appeal support veterans and their families in their time of need, through programs such as ongoing health and wellbeing, and financial welfare funds. 

Sue Cattermole, RSL Victoria CEO said: “The RSL and Woolworths have an ongoing and valued partnership, providing ongoing support to veterans and their families across Australia.

“Over the last ten years, Woolworths has raised more than $13 million during both our ANZAC and Poppy Appeals by making badges available for purchase in stores, providing direct and crucial support to the veteran community nationwide.

“This support continues in 2024, with Woolworths once again stocking ANZAC Appeal badges for purchase.”


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For further information, contact Woolworths Media: 02 8885 1033 or