25 September 2023: This Spring, Woolworths has added more products, including vegetables, at a Low Price to help customers save more and find more value when they shop online or in-store.

From today, Woolworths will keep the prices low for longer on more everyday essentials as part of its brand new Low Price programme.

“As Countdown changes to Woolworths we promised better, easier ways for our customers to find value when they shop us. This is what our customers said they wanted, better prices on everyday items, and we have listened. That's why we're excited to announce our brand new Low Price programme which promises Low Prices for longer,” Woolworths New Zealand Managing Director Spencer Sonn said.

“We know that all families want to make healthier choices when they shop and so, for the first time, fresh vegetables are included on the Low Price programme, along with bread and dairy items.”

Shoppers will find Essentials White or Wheatmeal Bread (600g) for just $1.25, 500g of Countdown butter for just $4.90, and a 1kg block of Countdown Everyday Cheese for a low price of just $10.

Woolworths is also making it easier to help customers get their five-plus of vegetables each day with 4kg of pre-packed White Potatoes at just $10, broccoli for $2.50 each, and pre-packed onions 1.5kg for $3.80.

Spencer Sonn said: “Our team is working incredibly hard with our suppliers to bring customers the best prices possible on those basic items that Kiwi families buy. I’m excited by how much money our customers will be able to save through the value they will find by shopping with us this Spring.

“This is a critical part of our transformation to become Woolworths NZ and shows just one of the ways we are offering good, trusted everyday value to our customers. And it is in addition to the thousands of Specials you can find in our stores every single week.”

This follows the announcement last month that Woolworths New Zealand is donating an additional $1.5 million to its food rescue and food welfare partners to support those Kiwis most affected by the cost of living and climate crises.

Look for the red Low Price tickets in store.