All 177 BIG W stores nationwide matched with a local charity to support families in need

14 November 2023 – BIG W’s annual Giving Tree has returned to stores, inviting customers to share in the true spirit of Christmas and support families needing a little extra support this year. 

From now until Christmas Eve, customers can place an unwrapped gift under the Giving Tree at their local BIG W, helping to bring joy to families in the community who need it most. 

BIG W has partnered with Good360 Australia to match all 177 stores with a local charity. This year the Giving Tree will support 106 organisations across Australia, including women’s shelters, youth centres, homeless shelters and children in hospital. 

Managing Director of BIG W, Dan Hake, said: “We know it has been a challenging year for many Aussie families and our Giving Tree is a way for our BIG W store teams, customers and local charity partners to come together and support people in the community who need it most. Our goal is to help as many families as possible experience the joy and spirit of Christmas this year. With many households finding it tough, we want our customers to know that even the smallest gift can still make a big difference.”

Alison Covington AM, Good360 Founder & Managing Director, said: “Christmas is a special time for families, but for those facing hardship it can be incredibly stressful. For the most vulnerable members of our communities, the joy of Christmas can feel out of reach. We know that many Australians are struggling this year but we are grateful for the generosity of people who are in a position to give, extending their giving list to one extra person in need.” 

Good360 Australia has been a charity partner of BIG W since 2017, helping to match surplus goods to local families in need, essential goods to disaster-affected communities, and special gifts to vulnerable people during important celebrations such as Christmas, helping to provide hope and dignity.

In 2022, the Giving Tree initiative saw BIG W customers and staff collect and distribute over 10,000 gifts nationwide, with popular donations including toys, books, games, stationery and puzzles. 

In addition to The Giving Tree Initiative, BIG W is once again also supporting five Children’s Hospitals* around the country by selling $2 tokens to raise much needed funds for life saving and life changing programs. 

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For more information, please contact Woolworths Group Media at or (02) 8885 1033.

Editor's note:

*The proceeds of the tokens will benefit the following Children’s Hospitals:

  • NSW: Sydney Children's Hospital

  • VIC: Murdoch Children's Research Institute (MCRI)

  • QLD: Children’s Hospital Foundation (CHF)

  • WA: Perth Children's Hospital Foundation

  • SA: Murdoch Children's Research Institute (MCRI), Womens & Childrens Hospital Foundation