Spend less on fresh meat, fruit and veg, and Autumn staples as Woolworths announces latest seasonal Prices Dropped program

28 February 2024: Woolworths has dropped the price of more than 400 items by an average of 18% to help customers spend less when they shop at the supermarket this Autumn.

As a core staple for customers’ dinner tables, meat is on the menu for the latest seasonal Prices Dropped program with Woolworths’ Meatballs 400g range dropped from $8 to $6 per pack (including Pork & Veal Meatballs and Beef Meatballs With Carrot Celery Tomato & Onion). 

There are also price drops on roast pork leg (was $11/kg, now $9/kg), Woolworths Heart Smart Beef Stir Fry 500g pack (was $12, now $10), Woolworths RSPCA Approved Diced Chicken Breast 1kg pack (was $15.50, now $13) and Woolworths COOK Chicken Drumsticks Sweet & Smokey BBQ Glaze 1.4kg pack (was $10, now $9). Woolworths’ fresh meat is 100% Australian, sourced from local farmers across the country.

To complete the meal, a range of salad bowls and bags have also been included in the program such as the Woolworths Green Goodness Salad Bowl 240g (was $6.50, now $5.90), Woolworths Caesar Salad Bowl 200g (was $5.50, now $5) and Baby Leaf Spinach 120g (was $3, now $2.20).

Additional price drops at Woolworths for Autumn include:

  • Kids 5-pack bananas, pears or apples - was $3.50, now $2.50

  • Vaalia For Kids Strawberry Yoghurt 140g - was $2.40, now $2

  • BEGA Cheese Kids 8 pack - was $7, now $6.30

  • Bertocchi Premium Boneless Leg Ham from the deli - was $31/kg, now $26/kg

  • Dynamo Professional 7in1 Laundry Detergent Capsules 45 pack - was $43, now $30

  • Dettol Protect 24-hour Multi Purpose Cleaning Wipes 90 pack - was $13, now $7.80

  • Pine O'Cleen Multi Purpose Spray Varieties 750ml - was $7, now $3.50

  • Doritos Corn Chips Cheese Supreme 170g (was $4.80, now $3)

  • Spring Onions (was $2.80, now $2.50)

  • Woolworths Mashing Potatoes Bag 1.5kg (was $7, now $4.50 in NSW, VIC, SA, NT, ACT and QLD only) 

  • Woolworths Royal Blue Washed Potatoes Bag 2kg (was $7.50, now $4.50 in WA only)

  • Woolworths Dutch Cream Potatoes Bag 2kg (was $6.50, now $4.50 in TAS only)

The dropped prices will be available for three months from Wednesday 28 February until 28 May 2024.

Woolworths Supermarkets Chief Commercial Officer Paul Harker said: “We know our customers are looking for lower prices and offers to help them manage their budgets, and we want to help them to spend less when they shop with us.

“This season we’ve included a range of products on Prices Dropped for Autumn to ensure families can pick up ingredients for meals, snacks for the family and kids lunch boxes, as well as household essentials at even greater value.

“This is on top of our 6,000 weekly specials and Low Price program. Customers can also enjoy great value in store with our wide range of own brand products which are 30 per cent less on average compared to similar brands.”

With Aussie beef featuring in some of the highlight products in the Autumn program, one supplier that Woolworths works with is Gundamain Pastoral Co., based in Eugowra NSW. The 150-year old family-run farming business has been supplying cattle to Woolworths for more than 20 years.

Tess and Andrew Herbert are the fifth-generation in the family to run the business, and together were recognised as the Australian Farmer of the Year in 2023. Together with their three children they currently employ almost 30 people and manage a 6,000 head cattle feedlot, as well as diversifying their business to crops, lamb, merino wool and even hay production.

Tess Herbert, Director of Gundamain said: “We love what we do and the fact we get to wake up each day and feed the country. It’s incredible knowing that whenever we go to a Woolworths there’s a strong chance that the beef we’re picking up is from our farm.

“We’re constantly striving to improve our product while doing the best we can for animal welfare. It’s important that we can deliver a high quality product that also meets consumers' expectations around sustainability.

“Our partnership with Woolworths has given us consistency and certainty, which helps us plan ahead in terms of what we need to order and supply. This in turn has helped our business continue to grow.”

Woolworths’ Australian First Sourcing Policy means that it’s committed to selecting fresh home grown produce wherever possible. Currently, 96% of the supermarket’s fresh fruit and vegetables and 100% of its own brand fresh meat, chicken, eggs and milk come from Australia. 

Customers can view more products on the Prices Dropped program here. The Prices Dropped for Autumn products will be available from 28 February 2024 until 28 May 2024.


For further information, contact Woolworths Media: 02 8885 1033 or media@woolworths.com.au