Tuesday 3, October 2023 - With under 90 days countdown to Santa’s arrival, BIG W has launched its 2023 Christmas decorating range, with a focus on providing great value to help families revel in the magic of the holiday season.
Four new enchanting Christmas themes are set to bring festive cheer to Aussie homes, whether you’re a red and green traditionalist or a neutral toned minimalist. There’s a Christmas look for everyone, to suit any family's budget. With Tree Starter Bundles from $32 (including tree, lights and decor), individual Ornaments starting from just $1 and a 30 pack of Christmas Baubles for $5.
Whether families are looking to add one or two new pieces to refresh the Christmas tree or planning a complete holiday season overhaul, the new offering is designed to be mixed and matched so every household can experience the joy of decorating the home together.
John Loader - Head of Commercial, Everyday & Celebrations at BIG W: “Christmas is always a time for joy and togetherness, and we want to make it special for every Australian family. This year our Christmas collections offer trend-led pieces at great value with nearly half of our range being $5 and under, enabling customers to embrace the festive season and create memorable moments without breaking the bank.”
Classic Refresh: A quintessentially Australian twist on the classic Christmas look and feel, inspired by our unique flora and fauna and outdoor Christmas lunch. Classic Refresh promises to bring a classical Christmas look of reds and greens, with the addition of some nostalgic Australian foods, like Fairy Bread and Lamingtons (great for gifting too). This theme is the perfect builder to existing decorations customers might have at home, with items like the Australian Fauna Christmas Bauble ($5) and Koala and Kangaroo Hanging Ornaments ($4 each).
Seasonal Simplicity: For those who appreciate timeless elegance and affordable quality, Seasonal Simplicity is the perfect choice. This collection highlights minimalist designs and shapes, crafted with an emphasis on durability and eco-friendliness. Embrace calming, earthy tones with the Wooden Hanging Ornaments ($2 each), Christmas Paper Tinsel - Red ($6) and Wooden Christmas Bauble ($5) to create a serene and inviting atmosphere in your Aussie family home.
Nordic Yuletide: Transport your home to a Nordic wonderland with BIG W's Nordic Yuletide collection. Featuring iconic elements like the Christmas Tree Topper ($5), Hanging Ornaments ($1 each) and Christmas Leaf Garland ($6) this theme combines soft grey and copper tones with white accents for a chic and sophisticated look. Elevate your decor by incorporating metallics for a touch of luxury that won't break the bank.
Mystical Merriment: Embark on an imaginative journey with the Mystical Merriment collection. This theme offers a touch of opulence with glossed and metallic finishes, mesmerizing LED lighting, and jewel-toned hues. Explore surreal ornaments like the Christmas Hanging Ornament - Mermaid ($7) and Peacock Table Decoration ($8) while immersing yourself in the rich purple and teal colour palette. Let your Christmas imagination run wild with this enchanting collection.
All Christmas collections are now available in BIG W stores and online, making it easier than ever for Australians to embrace the festive season and plan ahead to get prepared a little earlier than usual this year.