In partnership with Australian Literacy and Numeracy Foundation, the ‘Breakfast Library’ aims to boost literacy development for disadvantaged kids.

Thursday, 11 August 2022 - Book Week is celebrated across Australia this month (20 - 26 August), a time when many families are focused on the benefits of reading and storytime. While every child should have the opportunity to learn to read confidently, research reveals that one in five students across Australia do not meet the National Proficient Standard in reading literacy1. 

In partnership with the Australian Literacy and Numeracy Foundation (ALNF), BIG W is supporting the Breakfast Library, providing kids in challenging circumstances with a nutritious breakfast, age-appropriate books and the support they need to build their reading skills.

The program has been piloted over the past year in twelve underserved schools in Western Sydney and Western NSW, supporting over 800 students with breakfast three to five times a week, alongside reading sessions and a book to take home each week to further develop their literacy skills. To date, BIG W has donated over 30,000 books to the program.

As families head into Book Week, BIG W is launching a national fundraiser to expand the benefits of reading to even more children in need. From Monday until 3rd September, customers will be invited to round up their transactions or make a donation at their local BIG W to raise funds for the expansion of the Breakfast Library to the rest of Australia. A $2 donation will fund a child’s participation in the program with breakfast and a  book to take home each day. 

BIG W will also be matching donations up to $100,000 to support the expansion of the program nationally,  with a focus on supporting families in First Nations and remote communities. 

Head of Communications and Reputation for BIG W, Vanessa Churnin says, “When a child learns to read and write, it allows them to participate fully in society and take advantage of the opportunities in life that most of us take for granted.

“As one of the biggest retailers of books in Australia, BIG W understands the benefits of reading and story time in setting children up for the future. The Breakfast Library aims to help close the gap in literacy development, as well as setting kids up for a successful day of learning with a healthy breakfast. After a successful pilot, we are pleased to be partnering with ALNF to expand the program and invite our customers to get involved.”

Former AFL player and ALNF Board Member, Adam Goodes,  has put his support behind the program to see the change it can make for Aussie kids in need.

ALNF Board Member and Ambassador, Adam Goodes says, “We know that literacy is one of the most important indicators of future health, well-being, and prosperity. 

“ALNF is dedicated to increasing language and literacy standards in Australia, implementing innovative programs for our most marginalised communities, including First Nations students, refugees and other vulnerable Australians.

“BIG W, as a major book retailer, understands the importance of access to quality books for children’s literacy development, so this is a natural partnership for us at ALNF and an exciting opportunity for both organisations to make a real difference. I look forward to watching the program grow as it now launches  nationwide.”

To learn more about the BIG W and ALNF’s commitment to a brighter future for all Australians, visit, and



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About BIG W

BIG W is one of Australia’s most loved brands and has been part of families lives for over 40 years. At BIG W, we put our customers at the heart of everything we do across our network of 177 stores nationally. We sell exclusive BIG W brands that are simply great quality at everyday low prices as well as feature leading international brands. Our customers can choose everything for their kids, home, themselves, for leisure and for their everyday life. Our team of over 19,000 members is located in Australia, Hong Kong and Bangladesh. 

About The Australian Literacy and Numeracy Foundation (ALNF)

ALNF is a national charity assisting people in our most marginalised communities to gain vital language, literacy and communication skills. ALNF’s specialised and innovative programs address the needs of a diverse range of individuals and communities – specifically targeting First Nations, refugee and other vulnerable Australians. ALNF believes that literacy is freedom - literacy allows individuals to access education, participate meaningfully in our society and to have a voice. It is a basic human right.