Woolworths and fifteen of Australia’s top brands came together in July to support the Foodbank Shop & Share campaign.
Customers had the opportunity to trigger a one-for-one donation each time they purchased a nominated product at Woolworths stores, resulting in more than a million additional food items being made available for distribution to people in need.
The Shop & Share campaign helped boost the supply of staple products, which Foodbank then makes available to people needing food relief.
Woolworths' contribution to the campaign included a donation of products, in-store and media support, PR as well as internal communications speaking to Woolworths' team members on the issue of food insecurity in the community.
Woolworths started working with Foodbank in 2002, and since that time has become Foodbank's most generous retailer partner, donating more than 15 million kilograms of food and groceries.