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BWS announces Pandora partnership and BWS ‘Pride’ stores

In celebration of the Sydney Gay and Lesbian Mardi Gras Festival BWS is showcasing its support for equality and the local LGBTI community by painting its local stores in rainbow colours and creating a BWS Pride Radio station on Pandora.

Guy Brent, BWS GM said "I am a passionate believer in equality in our workplace and committed to ensuring a welcoming and inclusive experience for our customers that reflect their local communities. In support of our customers and the local community celebration for the Sydney Gay and Lesbian Mardi Gras Festival, BWS showcased its support for equality and the local LGBTI community by painting its local stores in rainbow colours and creating a BWS 'Pride' Radio station on Pandora."

As part of a three-year commitment, this is the first-time Australia’s largest drinks retailer will be using the partnership in celebration of Mardi Gras. 

"BWS is everyone's "local" bottle shop and works hard at ensuring a welcoming and inclusive experience for our customers that reflect their local communities. This doesn't just make commercial sense, it is also common sense to ensure our teams are from their local communities and able to support local activities," said Mr. Brent. 

BWS is part of Woolworths Group which has a 2020 Corporate Strategy commitment is to ‘Achieve Gold Tier employer status in Australian Workplace Equality Index for Lesbian, Gay, Bisexual, Transgender and Intersex inclusion.




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